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Style & Beauty

Y-3 and Real Madrid Reunite to Present a Collaborative Travel Collection

When Soccer Meets Style

By Joseph DeAcetis

March 8, 2024

Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s distinct perspective to one of the sporting world’s most decorated clubs, with a seven-piece travel collection.Past and present Real Madrid icons, Jude Bellingham and Zinedine Zidane. Photography by Gabriel Moses

Football and fashion have never been closer than today. Managing stylish collaborations between luxury fashion houses and their professional teams help create designs based on each brand’s identity. At styllujo.com, we are particularly fond of the Italian club’s racy sweatshirts and embroidered shorts.

From Dolce & Gabbana to Armani to POTRO, the big designers have been pushing football inspired style in the sleekest ways possible. Soccer fans love mixing activewear graphic accessories with denim, tailoring, leather jackets-and even underwear.

You might ask yourself how The Real Madrid fit in with modern day menswear. Real Madrid C.F. is a sports entity with 122 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 525 million followers on social media, and is for the fourth year in a row the most valuable football club in Europe according to The European Elite 2022 report. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row.

Each year, a few choice collections are inspired by football teams and their fans. The fit and styling of the clothes conjure up massive football stadiums- in the chicest way possible. And this season, Y-3 designed some fire product offerings with unified style – fit for the global traveler.

First introduced on the runways of Paris Fashion Week, Y-3 has continued to advance a distinct perspective. Bringing together the renegade spirit of Japanese designer, Yohji Yamamoto, and the archival legacy of Adidas, the brand never ceases in its desire to reimagine the codes of performance-inspired apparel, footwear, and accessories. With sporting innovation, Y-3 is instantly recognizable by its activewear style silhouettes, bold lines, and unconventional material combinations. The brand is marked by its iconic logo which signifies the unification of two icons – the “Y” borrowed from Yohji’s name and the “3” representing adidas’ signature stripes.

Whether you’re a die-hard soccer fan or just like cool activewear, there’s one thing we can all agree on: soccer themed clothing is mad cool. Whenever the matches come around -an entire industry of tie-in merchandising emerges around it as if from nowhere. In fact, At FIFA, —all the forthright menswear designers bring their elevated streetwear style to slick throwback threads.:

Having recently celebrated the iconic club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s distinct perspective to one of the sporting world’s most decorated clubs, with a seven-piece travel collection.

Jude Bellingham and Zinedine Zidane. (Past and present Real Madrid icons).Photography by Gabriel Moses

Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s instantly recognizable handwritten signature script wordmark and the Real Madrid crest.

Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.

Arriving on March 8th, the Y-3 for Real Madrid Travel Range is available globally at www.adidas.com/us/y_3, in store, Real Madrid Official Stores, shop.realmadrid.com and through select retailers.

The Y-3 for Real Madrid Travel Range is available globally at www.adidas.com/us/y_3, on CONFIRMED, in store, Real Madrid Official Stores, shop.realmadrid.com and through select retailers.

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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashion, influencer marketing, celebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as Esquire, People Magazine, Robb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation