Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s distinct perspective to one of the sporting world’s most decorated clubs, with a seven-piece travel collection.Past and present Real Madrid icons, Jude Bellingham and Zinedine Zidane. Photography by Gabriel Moses
Football and fashion have never been closer than today. Managing stylish collaborations between luxury fashion houses and their professional teams help create designs based on each brand’s identity. At styllujo.com, we are particularly fond of the Italian club’s racy sweatshirts and embroidered shorts.
From Dolce & Gabbana to Armani to POTRO, the big designers have been pushing football inspired style in the sleekest ways possible. Soccer fans love mixing activewear graphic accessories with denim, tailoring, leather jackets-and even underwear.
You might ask yourself how The Real Madrid fit in with modern day menswear. Real Madrid C.F. is a sports entity with 122 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 525 million followers on social media, and is for the fourth year in a row the most valuable football club in Europe according to The European Elite 2022 report. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row.
Each year, a few choice collections are inspired by football teams and their fans. The fit and styling of the clothes conjure up massive football stadiums- in the chicest way possible. And this season, Y-3 designed some fire product offerings with unified style – fit for the global traveler.
First introduced on the runways of Paris Fashion Week, Y-3 has continued to advance a distinct perspective. Bringing together the renegade spirit of Japanese designer, Yohji Yamamoto, and the archival legacy of Adidas, the brand never ceases in its desire to reimagine the codes of performance-inspired apparel, footwear, and accessories. With sporting innovation, Y-3 is instantly recognizable by its activewear style silhouettes, bold lines, and unconventional material combinations. The brand is marked by its iconic logo which signifies the unification of two icons – the “Y” borrowed from Yohji’s name and the “3” representing adidas’ signature stripes.
Whether you’re a die-hard soccer fan or just like cool activewear, there’s one thing we can all agree on: soccer themed clothing is mad cool. Whenever the matches come around -an entire industry of tie-in merchandising emerges around it as if from nowhere. In fact, At FIFA, —all the forthright menswear designers bring their elevated streetwear style to slick throwback threads.:
Having recently celebrated the iconic club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s distinct perspective to one of the sporting world’s most decorated clubs, with a seven-piece travel collection.
Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s instantly recognizable handwritten signature script wordmark and the Real Madrid crest.
Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.
Arriving on March 8th, the Y-3 for Real Madrid Travel Range is available globally at www.adidas.com/us/y_3, in store, Real Madrid Official Stores, shop.realmadrid.com and through select retailers.
The Y-3 for Real Madrid Travel Range is available globally at www.adidas.com/us/y_3, on CONFIRMED, in store, Real Madrid Official Stores, shop.realmadrid.com and through select retailers.
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