From sipping SUYO’s artisanal pisco to exploring Lima’s rich culture during the pandemic, my admiration for Peru runs deep. Its flavors, history, and artistry inspire me personally and professionally, shaping my LATINX brand, POTRO.
For years, bartenders, mixologists, and spirit enthusiasts alike have championed pisco, the crystal-clear grape spirit with a rich cultural pedigree and a growing global following. But why has this centuries-old Peruvian staple captured such enduring acclaim? The answer lies in its purity and versatility. Made from naturally fermented grapes without additives or even added water during distillation, pisco delivers a spectrum of flavors ranging from earthy and smooth to bright and citrusy. Each sip carries a taste of Peru’s storied culinary tradition, offering a spirit steeped in authenticity and heritage.
Peru: A Land of History, Culture, and Opportunity
Peru’s vibrant history dates back millennia, with the Inca Empire being one of the most famous civilizations to inhabit the region. In 1535, Spanish conquistador Francisco Pizarro established Lima, which eventually became the capital of a country that officially gained independence from Spain on July 28, 1821. Today, Peru is a thriving South American nation, led by President Dina Boluarte, the first woman to hold the office. Its economy is a regional powerhouse, driven by diverse industries such as mining, agriculture, and tourism, with a growing focus on artisanal goods and exports like pisco.
As Peru gains recognition on the global stage, its culinary and beverage exports, including pisco, play a crucial role in showcasing its rich heritage. This spirit is not only a symbol of national pride but also a testament to the country’s commitment to craftsmanship and sustainability. With organizations like PromPerú promoting Peruvian products and businesses like SUYO elevating artisanal pisco, Peru is cementing its position as a global player in the spirits industry.
The Journey of Pisco
Pisco, a name derived from the Quechua word for “bird,” was first distilled in the early 16th century when Spanish settlers brought viticulture to South America. In the southern coastal region of Peru, particularly in the Ica Valley, local producers began crafting this distinct spirit, which became a staple of the region. By the 17th century, pisco was being exported to Europe and beyond, gaining a reputation for its high quality and unique flavor profile.
SUYO: Elevating Pisco’s Legacy
At the forefront of the pisco revolution is SUYO, a 100% Latino-owned brand dedicated to spotlighting artisanal pisco and empowering family-owned vineyards in Peru. Co-founders Alex Hildebrandt and Ian Leggett embarked on an ambitious journey across the Peruvian countryside to uncover the finest single-origin piscos. Their mission: to preserve the integrity of small-batch production and to connect consumers with the spirit’s deep roots.
From the Quechua meaning of “pisco” as “bird” to the huaco-inspired logo nodding to ancient Nazca traditions, every detail of SUYO celebrates its Peruvian heritage. As the holiday season approaches, SUYO’s single-origin pisco styles—Quebranta and Italia—offer the perfect centerpiece for festive gatherings. Priced at an accessible $45 and available in over 10 states or online, SUYO invites families and friends to discover a spirit that transcends the glass, embodying the joy of togetherness and cultural pride.
The first sip of SUYO’s pisco was like stepping into a story—a crystal-clear spirit that captured the essence of Peru in every drop. Its Quebranta expression offered earthy, smooth notes that lingered on my palate, while the Italia variety was bright and aromatic, bursting with floral and citrusy undertones. Tasting pisco from SUYO was more than just savoring a drink; it was a journey into Peru’s rich cultural tapestry. As I held the bottle, its huaco-inspired logo reminded me of the timeless artistry and tradition that define Peru—a nation I deeply admire.
My admiration for Peru grew even deeper during my last visit, which happened unexpectedly during the COVID-19 pandemic. Stranded in Lima for nearly a month, I found myself immersed in its vibrant culture, breathtaking history, and world-class cuisine. Each day was a celebration of discovery, from walking the cobblestone streets of Barranco to savoring fresh ceviche by the Pacific. As the founder of POTRO, my own LATINX clothing brand, I took inspiration from the resilience and artistry I saw in Peru’s people. Peru is not just a country; it’s a living canvas of heritage and innovation that continues to inspire me, both personally and professionally.
Five Key Things to Know About Pisco
- Single-Origin Craftsmanship: Authentic Peruvian pisco is made exclusively from eight grape varieties, with no additives or water added during production. This ensures a pure, unadulterated taste.
- Diverse Flavor Profiles: Pisco can range from the bright, floral notes of the Italia grape to the earthy richness of Quebranta, offering something for every palate.
- Cultural Significance: Pisco’s deep roots in Peru’s history make it more than just a drink—it’s a symbol of national identity.
- Strict Regulations: Peruvian law mandates that pisco must be distilled to proof and aged for at least three months in non-reactive containers, maintaining its quality and tradition.
- Versatile Appeal: From classic cocktails like the Pisco Sour to innovative modern creations, this spirit’s versatility has made it a favorite among mixologists worldwide.
A Toast to Peru and Pisco
As we look ahead to 2025, SUYO and pisco are poised to take the global stage, representing more than just an exceptional spirit. They embody Peru’s rich history, vibrant culture, and a shared love of craftsmanship and connection. So, the next time you raise a glass, consider filling it with pisco—because celebrating life, heritage, and tradition is always in style.
About the Author:
Joseph DeAcetis is a visionary force in the world of fashion, celebrated as one of the finest wardrobe stylists and art directors of his generation. His expertise and creativity have earned him accolades throughout the industry, placing him at the forefront of fashion’s evolution. Joseph’s work seamlessly weaves together style, culture, art, and fashion, with a special focus on the shifting landscape of menswear.
Over the course of his distinguished career, Joseph has had the privilege of styling and even interviewing global icons such as Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, to name just a few. His influence extends beyond styling, as he has also been a prolific writer, contributing award-winning columns to esteemed publications like Esquire, People Magazine, Robb Report, and Playboy. His deep insights and captivating storytelling have established him as a leading voice in fashion journalism.
Joseph most recently served as Creative Fashion Director at Forbes Media, where his dual role as critic and reporter allowed him to explore the intersection of technology and fashion, always championing the transformative power of style. As the founder and president of POTRO, the premier Latinx menswear brand, Joseph is redefining modern menswear with a commitment to celebrating Latinx heritage and craftsmanship.
With an authoritative yet relatable voice, Joseph DeAcetis continues to inspire and influence the world of fashion, setting new standards for success and innovation.
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