Starr Western Wear has long known that authentic men’s Western attire makes a bold statement, with patterns that illustrate comfort and style. This is the place for the best snap shirts that pair perfectly with jeans (cowboy hat optional). The El Paso, Texas, brand brings a variety of looks for men to enjoy nationwide, designed in-house. The enormously comfortable shirts are made from 97% cotton and 3% stretch.
This year, the trend’s biggest influence has undoubtedly been Cowboy Core. The cowboy-inspired aesthetic is regaining popularity. The return of the western look is ranking it high among on-trend predictions for 2024. This aesthetic originated with the cowboys of the American West in the 1800s.
Fueled by a growing obsession with American style, brands are dedicated to the new generations of cultural pioneers. In short, western wear reflects a culture of dress codes in a quintessential proposal founded in the nation’s genetics. Fashion is cyclical; every few seasons, the western trend evolves and the fusion contrasts and shapes authentic garments and accessories relevant to today. Rooted in reality but raised to modern standards, cowboy core today is an exercise in mixing.
POTRO:
POTRO-denim jacket hand-painted (one of a kind) by artist Alvin Surreal. Afrobeats singer/songwriter Yung Wylin wearing POTRO during NYFW 24 Wylin wears a POTRO custom single denim jacket (hand painted by Artist Alvin Surreal) paired with poncho and white distressed jeans. He accessorized his look with a cowboy hat by baronesahats
Mix up your denim and flannels with unexpected materials – suede and leather are synonymous with cowboys but snakeskin and embroidered embellishments add an elevated touch. And, if you’re shy about going all out, a boot-cut pair of jeans or a fantastic bolo tie can do the trick. Slipped underneath the collar of a shirt, the bolo makes an exciting addition to your summer wardrobe. The accessory has great native American roots dating way back to Navajo and Hopi tribes who often wore bandanas around their necks and had to hold them on by tying a string around them.. Thenceforth popularizing the look. Soon thereafter, decorative elements such as silver and precious stones were added to braided leather cords, leading to the newly developed designs we know today as bolo ties.
American style was founded out of purpose-on a deep need to survive in the natural world. The apparel and accessories at that time blended rugged, purpose-driven design with a unique appreciation for craft, quality, and an innovative focus on responsibility. From its inception, the American style has defined its rules by celebrating the pioneering spirit of revolution, drawing inspiration from American heritage while looking to the future.
The new vision inspires discovery across a history and core values, which serve as a guiding light for the future. Retailers like Boot Barn aim to strengthen creative identity with elevated imagery that captures the American spirit while celebrating unique expression. The strong visuals often capture scenes across Americana landscapes, interspersed with expertly curated western-wear pieces—a mixture of strength and gentility. The American campaign boldly celebrates moving forward and breaking boundaries while drawing upon cowboy style and emanating throughout the rest of the world.
The mission is to discover and champion the best American culture, connect people through the love of social issues and style, and amplify a community of emerging voices dedicated to building the future of a new America!
The new vision inspires discovery across a history and core values, which serve as a guiding light for the future. Retailers like Boot Barn aim to strengthen creative identity with elevated imagery that captures the American spirit while celebrating unique expression. The strong visuals often capture scenes across Americana landscapes, interspersed with expertly curated western-wear pieces—a mixture of strength and gentility. The American campaign boldly celebrates moving forward and breaking boundaries while drawing upon cowboy style and emanating throughout the rest of the world.
The mission is to discover and champion the best American culture, connect people through the love of social issues and style, and amplify a community of emerging voices dedicated to building the future of a new America!
Lee:
Lee 101 Rider Jacket ($180)
Hyer Culver:
Hyer Boots invented the first cowboy boot in Olathe, Kansas, in 1875. The Culver continues the tradition of quality, performance and design with 23 rows of stitching on the crown of the boot that was unheard of 150 years ago and even now. the roughout leather, the goodyear welt construction and oil-infused leather outsole ensure durability in ranch conditions. The channeled leather insole with a dual-density removable insert ensures that the feet stay comfortable all day long.
Materials and Construction:
• Chestnut napped roughout leather vamp is resistant to scuffs and scratches
• Eggplant vintage goat upper is soft and vibrant
• 13″ shaft
• Cutter toe
• 1-3/4” Cutter underslung, leather stacked heel
• “Flame” HYER’S famous stitch pattern
• HYER pull straps made from military strength nylon (stronger than leather)
• Channeled leather insole
• Oiled leather outsole repels dirt, water, and elements
• Single-stitched Goodyear welt
• Dual-density removable orthotic insert
• Leather lining, side welt and piping ensure longevity
Retail: $350
LEE:
Stella A-Line Trouser Jean ($118); Rider Jacket ($128)
Great essentials to add to your wardrobe.
Schott-Blackstock & Weber:
Schott Perfecto Jacket exclusively for Blackstock & Weber
Since they were founded in 1913, Schott has made a practice of bending the rules—they were the first company to use a zipper on their jackets, and their ‘Perfecto’ biker jacket has epitomized “cool” for the last century.
For our take on this legendary piece, we decided to bend some rules of our own. This is the first – ever – unlined Perfecto Jacket, meaning every intricate detail of the stitching and piping is on full display, revealed via a heavy-duty two-way zipper custom made for this collaboration.
The whole jacket is cut from a super thick suede with a rich caramel color, specially selected for how it will age, weather, soften, fade, and take on character. We finished the piece off with custom labels and Schott’s signature star hardware that alludes to Schott’s place as one of the premier brands in the history of American fashion. Each star was applied by hand using a technique developed specifically for this collaboration, as this placement and style has never been done in Schott’s storied history.
To this day, Schott still makes each jacket by hand in their factory in New Jersey—which is also the birthplace of Blackstock & Weber’s founder and Creative Director, Chris Echevarria.
To us, this collaboration is a story of Two American Icons.. Made in New Jersey.
BURNS:
The BeachcomberInspired by my love for the beach. Featuring our smoke color, a white with beautiful gray and blue undertones. It reflects summer heat and keeps your face, neck and ears out of the sun. The Beachcomber boasts a low-profile crown and short brim. Designed to be versatile, easy to travel with, and able to be worn in any city in the world. What truly sets the Beachcomber Hat apart is its unique hand-burned palm tree and island on the crown.
Montana Silversmiths:
Montana Silversmiths, the top brand offering high-quality authentic Western jewelry and accessories for over 50 years.
Since 1973, Montana Silversmiths offers customized buckles, jewelry, trophies and awards. Highly acclaimed for unique designs and quality craftsmanship, Montana Silversmiths products have been seen on popular shows such as Paramount’s Yellowstone TV series.
POTRO:
Afrobeats singer/songwriter Yung Wylin wearing POTRO during NYFW 24
Wylin wears a POTRO custom single denim jacket (hand painted by Artist Alvin Surreal) paired with poncho and white distressed jeans. He accessorized his look with a cowboy hat by baronesahats
Founded in 2022, POTRO is a luxury fashion brand based in New York. Recognized for its distinct interpretation of Latinx expression, POTRO offers shapes and silhouettes that showcase the great heritage of Latinx style in the Americas. In a sense, it is the unification of style attributes from all Hispanic nations. POTRO re-envisions tailoring and craftsmanship through the lens of Hispanic culture to continually challenge the notion of the stylistic contributions of Latinx nations.
Starr:
Starr Shirts, exclusive designs from Starr Western Wear: Price: $31.99
Starr Western Wear has long known that authentic men’s Western attire makes a bold statement, with patterns that illustrate comfort and style. This is the place for the best snap shirts that pair perfectly with jeans (cowboy hat optional). The El Paso, Texas, brand brings a variety of looks for men to enjoy nationwide, designed in-house. The enormously comfortable shirts are made from 97% cotton and 3% stretch.
Western in 2024 is not a costume, it’s an attitude that exudes confidence and can span the spectrum from rugged to dressy. Western wear is so versatile and everyone has the opportunity to freshen up their wardrobe with a few carefully curated pieces of quality western wear.
#starrwesternwear #tempcoclothing
MARLOWE:
Smoky in its citron finish and layered with scents of both amber as well as spice, I wanted to follow-up with a closer look on MARLOWE.’s No. 102 Body Scrub Soap Bar in Santal Scent.
Available in various 3-12 packs, this warm scented and exfoliating bar is ideal for oneself or as a gift, made for men but perfect still for unisex use. As mentioned below, too, this specific soap bar has the stamp of approval from popular YouTube personality, Danny Duncan.
The Frye Company:
The Frye Company invites you to saddle up and kick up your heels with its western-inspired boots. Established as a boot brand in 1863, Frye has delivered genuine, handcrafted leather goods in classic, American style for more than 160 years.
For over 160 years, Frye’s iconic boots have defined eras, embodied social movements, and been proudly worn by the confident and courageous. As one of the original makers of American footwear, the brand has paved the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. Frye continues to cultivate a passion for crafting iconic styles using the finest leathers. Today, the brand’s vast offerings include footwear, small leather goods, bags, accessories, hosiery, outerwear, sunglasses and cold weather accessories, available in the United States, Canada, and on thefryecompany.com.
With handcrafted quality and unmatched attention to detail, each boot is a masterpiece- appreciate fine craftsmanship, these boots embody the free-spirited essence of the American West, seamlessly blending timeless beauty with exceptional durability.
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- Shop the Women’s Western Styles HERE
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- Shop the Men’s Western Styles HERE
SNAPS:
Snaps Clothing Co. The Denim Dan $119 USD
Style and Look: The Denim Dan shirt combines classic pearl snap charm with a modern twist. Its slightly tapered fit flatters your shape, and the length hits mid-zipper for comfort and style. The clean front yoke and marbled Pearl Snap buttons add sophistication. Comfortable Fabric: Crafted from 60% Cotton, 34% Poly, and 6% Lyocell, the Denim Dan shirt offers breathability and a lightweight feel. With drirelease® technology, it dries fast, wicks moisture, and ensures all-day comfort.
Features: Customizable Cuffs: Adjustable double-snap cuffs combine style and convenience. Useful Pockets: Front pockets with a single-point design balance utility and modernity. Easy Movement: Back knife pleats enhance mobility. Polished Finish: The slightly curved hem adds a refined touch.
Boot Barn:
ICON Denim:
Will – $204.83
Inspired by the California attitude, ICON Denim’s Spring Summer 2024 collection features a new twist on classic denim. Eccentric pops of color and unique detailing define this new collection with each style inspired by A-List icons. Iconic Denim LA is a premium denim label designed for a modern, cool and iconic wardrobe.
Nicks Boots:
Nicks Handmade Boots is a Spokane, Washington based boot and accessory brand that has stood the test of time for over sixty years. Every pair of boots is fully handmade and customized from the best leather and materials with the idea of earning customers for life. Not only do they offer a diverse range of casual, dressy, and work boots for all tastes and needs, but every single product is proudly made in the USA.
*Worn by Daniel Day-Lewis, Frank Grillo, Ansel Elgort, and more*
Nicks Boots:
Nicks Handmade Boots is a Spokane, Washington based boot and accessory brand that has stood the test of time for over sixty years. Every pair of boots is fully handmade and customized from the best leather and materials with the idea of earning customers for life. Not only do they offer a diverse range of casual, dressy, and work boots for all tastes and needs, but every single product is proudly made in the USA.
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