dunhill, the British luxury menswear House, introduces ‘Tonal Tailoring
In the world of menswear, few names resonate with the heritage and sophistication of Dunhill. As the foremost British luxury menswear house, Dunhill has long been synonymous with craftsmanship, classicism, and timeless elegance. The brand is known for its attention to detail, excellence, functionality as well as a personalized approach – which sets the brand apart from the competition.
Synonymous with craftsmanship and design, with a history spanning over 130 years, today is remains a trusted destination of elevation and classicism. dunhill offers a full lifestyle proposition, from refined tailoring and ready-to-wear, to elevated leather goods, exquisite gifting and hard luxury pieces.
Leveraging a unique heritage and rich archive, dunhill ensures uncompromising quality that endures time and trends – echoing the pioneering spirit of founder,
. Innovation and contemporaneity have always been integral to the House – from its inception in 1893 to the present day and beyond.
With the launch of its Autumn/Winter 2024 collection, Creative Director Simon Holloway brings to life the next chapter in Dunhill’s storied history: Tonal Tailoring.
Drawing deeply from the rich archives of the House, Holloway has reimagined traditional English suiting for the modern man, blending the brand’s storied heritage with cutting-edge fabric technology. The AW 2024 collection is a masterclass in tonal sophistication, featuring a refined palette of greys, blues, and earth tones that speak to the understated luxury that defines Dunhill.
The collection’s standout pieces are the two- and three-piece suits, meticulously crafted from luxurious wool cashmere flannel, wool Sharkskin, and classic Prince of Wales checks. Each suit is lightweight, soft to the touch, and designed to meet the demands of any climate—perfect for the modern professional who values both style and comfort. The fabrics are engineered with modern stretch and resilience, ensuring that these suits are as practical as they are stylish, making them ideal for the fast-paced world of contemporary business.
Modelled by the talented trio of Adam Sattrup, Akbar Shamji, and
the collection was unveiled in the heart of London’s Mayfair, a fitting backdrop for a brand that has always epitomized British elegance. The campaign, shot by photographer Luis Alberto Rodriguez and styled by Tom Guinness, captures the essence of Dunhill’s vision: a return to classic style, but with an eye on the future.
In today’s competitive corporate landscape, how a man presents himself can have a significant impact on his career trajectory. Studies show that well-dressed men are perceived as more competent, confident, and capable by their colleagues, often leading to greater opportunities for advancement. This collection is not just about looking good; it’s about feeling empowered and ready to take on the challenges of the professional world.
Dunhill’s AW 2024 collection is more than just a tribute to the past; it’s a celebration of the modern man who values tradition but demands innovation. It’s a reminder that classic style will always have a place in the contemporary wardrobe, especially when it’s crafted with the future in mind. As Dunhill continues to evolve, it remains a beacon of excellence in menswear, proving that true style is timeless.
About the Author:
Joseph DeAcetis is a visionary in the world of fashion, renowned as the best wardrobe stylist and art director of his generation. His impressive accolades and unmatched expertise set him apart in the industry. Joseph covers the intersections of style, culture, art, and fashion, with a particular emphasis on the evolving status of menswear.
Throughout his illustrious career, Joseph has penned award-winning columns for top-tier publications such as Esquire, People Magazine, Robb Report, and Playboy. His profound insights and engaging narratives have made him a leading voice in fashion journalism.
Most recently, Joseph served as the creative fashion director for Forbes Media, where he excelled as both a critic and reporter. His extensive body of work highlights the importance of dressing for success and explores how technological advancements are reshaping the fashion industry. Joseph’s authoritative yet approachable voice continues to inspire and influence fashion enthusiasts worldwide.
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