NB44 is not just another luxury brand but a redefinition of what luxury means in the modern world.
Nicolas Bijan is no stranger to the world of luxury. As the son of Bijan Pakzad, founder of the legendary House of Bijan, Nicolas has grown up surrounded by the finest in menswear, perfume, and jewelry. With his new venture, NB44, Nicolas is blending his rich heritage with modern sensibilities to cater to a new generation of conscious consumers. NB44 is an exclusive, members-only luxury menswear brand that offers personalized, made-to-order pieces, with a waitlist already exceeding 3,000 eager members. In this story, we explore the ethos of NB44, its innovative approach to luxury, and what lies ahead for the high-end menswear market in 2024 and beyond.
NB44: A New Era of Exclusivity
NB44 is not just another luxury brand but a redefinition of what luxury means in the modern world. Rooted in unparalleled craftsmanship and exclusivity, NB44 aims to create a community-driven experience for its members. Each piece in the collection is made-to-order, ensuring every garment is as unique as its wearer. This bespoke approach is coupled with a commitment to superior quality, making NB44 a coveted name in luxury menswear.
Nicolas Bijan’s vision for NB44 goes beyond just clothing. It encompasses a holistic experience, including white-glove service delivery and a members-only app to enhance personalization. This innovative app utilizes advanced algorithms to gather feedback and preferences, allowing NB44 to curate collections that genuinely resonate with its discerning clientele.
A Tradition of Excellence
With his deep-rooted knowledge of luxury and a keen eye for detail, Nicolas Bijan is now carrying this legacy forward with NB44. The brand’s commitment to excellence and superior craftsmanship remains unwavering, ensuring that each piece is a testament to the brand’s storied heritage.
Crafting the Future of Menswear
As we move into 2024, the landscape of luxury menswear is evolving. Consumers are increasingly seeking brands that offer both quality and exclusivity and a personalized and meaningful experience. NB44 is at the forefront of this shift, offering a blend of traditional craftsmanship and modern technology. The brand’s emphasis on customization and made-to-order garments speaks to a generation that values individuality and self-expression.
Innovation Meets Tradition
NB44’s design philosophy is rooted in creating looks that enable self-expression while maintaining a timeless elegance. Nicolas Bijan’s approach to design is meticulous and thoughtful, ensuring that each piece speaks volumes about its wearer. The brand’s recent collections have garnered acclaim for their beauty and functionality, with pieces like the ultra-lightweight wool and silk outerwear selling out in days.
In addition to its exquisite collections, NB44 is making waves with its athlete ambassador program. The brand is proud to outfit renowned fencer Miles Chamley-Watson for the upcoming Olympics. This partnership underscores NB44’s commitment to excellence and connection to influential figures in various fields.
The Road Ahead
Looking forward, NB44 aims to continue its tradition of creating unique, high-quality, and exclusive products that cater to the tastes of its elite members. With a strong focus on personalization and a deep understanding of luxury, Nicolas Bijan is poised to lead the brand into a new era of menswear.
The luxury menswear market in 2024 and beyond will be defined by brands like NB44 that offer a blend of heritage, innovation, and exclusivity. As consumers become more discerning and demand higher standards of quality and personalization, NB44 is well-positioned to meet and exceed these expectations, cementing its place as a leader in the world of luxury fashion.
For those looking to experience the pinnacle of luxury menswear, NB44 offers an unparalleled journey of sophistication and exclusivity. Stay tuned as we continue to follow Nicolas Bijan and NB44, exploring the exciting developments and innovations that lie ahead in the world of luxury menswear.
An Exclusive Interview with Nicolas Bijan: A Deep Dive into NB44’s Vision and Design Philosophy
In the world of bespoke menswear, few names carry the same weight as Nicolas Bijan. As the creative force behind NB44, Nicolas has consistently pushed the boundaries of fashion, merging timeless elegance with contemporary innovation. In this exclusive interview, Nicolas opens up about his unique approach to design, the inspirations that fuel his creativity, and the exciting projects on the horizon for NB44. From his definition of fashion as a medium for self-expression to the meticulous process behind each collection, readers will gain valuable insights into what makes NB44 a standout in the luxury fashion industry. Join us as Joseph DeAcetis, Editor at StyleLujo.com, delves into the mind of one of fashion’s most influential designers.
Joseph DeAcetis: How would you define your idea of fashion? Could you please provide some insight into your design philosophy and what sets NB44 apart from a design perspective?
Nicolas Bijan: Fashion, to me, is a means of self-expression and individuality, enabling people to feel their best and most confident. At NB44, we see fashion as a way to impact one’s daily life and thus build lasting and meaningful relationships with our members for years and generations to come. My design philosophy is simple and ties into this directly: create looks that subtly and tastefully enable self-expression. What someone wears speaks volumes, even if they don’t realize it. I strive to understand and help communicate what the wearer wants to convey, even if it’s not clear to them what they are trying to express.
Joseph DeAcetis: Can you share the brand’s vision and design aesthetic?
Nicolas Bijan: My vision for NB44 is to offer high-quality, personalized, and unique products and services for a discerning and unique clientele. I don’t believe our members should wear pieces that can be found or bought just anywhere; they deserve garments meant to last a lifetime. This vision, paired with unparalleled personalization, the highest quality craftsmanship, and unsurpassed attention to detail in both our collections and our service, is what sets NB44 apart.
Joseph DeAcetis: Can you walk us through your design process from concept to completion? Further, how do you stay up-to-date with the latest fashion trends and incorporate them into your designs?
Nicolas Bijan: When designing a new collection, my team and I sit down and go category by category, creating seasonal collections of the highest quality to meet the style of our individual members. We use our decades of experience, our digital product—the NB44 member-exclusive app—what they’ve purchased from us in the past, what they’ve returned, and what other members with similar preferences are finding enjoyable to assist us in this design process.
I love to travel, and when I do, I observe the shopping habits and overall aesthetics of luxury brands and consumers from various markets and demographics. This ensures that my collections suit the lifestyles of a wide variety of members, from Singapore to Miami and from Silicon Valley to London.
Joseph DeAcetis: Can you tell me about the most recent collection, what you and the team learned from it, and, with all that in mind, what your aim is in moving the design philosophy forward?
Nicolas Bijan: Our recent collection was one of our best. As with past collections, the products I find both beautiful and useful are the ones our members request more of. For instance, an ultra-lightweight wool and silk outerwear piece sold out in days and prompted requests for additional pieces in the same size for multiple homes, proving that confident offerings resonate well. We treat all our pieces as limited editions, which can be frustrating for members but ultimately garners more respect for our products, which are truly art. Moving forward, we aim to continue creating unique, high-quality, and exclusive products that our members find incredibly special and equally useful.
Joseph DeAcetis: Does the team use any software/tools in the design process? What is your background/experience like when it comes to fabrics, materials, and the production process? Would love to hear a bit more about your/the team’s technical skills and how they enhance NB44’s creativity and productivity.
Nicolas Bijan: NB44 is the result of my ambition to offer superior products and services in a market with declining quality craftsmanship. We utilize innovative technologies both in our design process and when providing member services. For example, our member-exclusive mobile app uses algorithms to gather feedback and preferences, significantly influencing our collections.
Joseph DeAcetis: How would you describe your personal style?
Nicolas Bijan: I would describe my personal style as California chic. While suiting is ingrained heavily in my DNA, on the day-to-day, I tend to dress a bit more casually while doing my best to remain elegant.
Joseph DeAcetis: How do you collaborate with other industry areas, such as marketing and production, during the design process?
Nicolas Bijan: My goal with all areas of our business is to build teams that are better at what I do than I am, both in-house and with our partners. I think about that whenever we work with industry leaders outside of NB44, and I always strive to work with teams and individuals who can enhance NB44’s strengths.
Joseph DeAcetis: Can you share some of your design influences, both past and present? From an aesthetic lens, do you prefer traditional illustrating styles or newer digital mediums?
Nicolas Bijan: My father is by far my biggest design inspiration; however, unlike him, I prefer digital mediums.
Joseph DeAcetis: Can you tell our readers about any new projects coming up for NB44 and why you’re excited about them?
Nicolas Bijan: We are dressing a dear friend of mine, Miles Chamley-Watson, for his upcoming visit to the Paris Olympics, where he will compete for Team USA. This is a very impactful partnership for me because the USA gave my immigrant father the opportunity to achieve ambitions that wouldn’t have been possible anywhere else, and so being able to dress someone whose job is to represent our country is always very meaningful.
About the Author:
Joseph DeAcetis is a visionary in the world of fashion, renowned as the best wardrobe stylist and art director of his generation. His impressive accolades and unmatched expertise set him apart in the industry. Joseph covers the intersections of style, culture, art, and fashion, with a particular emphasis on the evolving status of menswear.
Throughout his illustrious career, Joseph has penned award-winning columns for top-tier publications such as Esquire, People Magazine, Robb Report, and Playboy. His profound insights and engaging narratives have made him a leading voice in fashion journalism.
Most recently, Joseph served as the creative fashion director for Forbes Media, where he excelled as both a critic and reporter. His extensive body of work highlights the importance of dressing for success and explores how technological advancements are reshaping the fashion industry. Joseph’s authoritative yet approachable voice continues to inspire and influence fashion enthusiasts worldwide.
Comments, questions, or feedback? Email me at jdeacetis@gmail.com.
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