Color Theory and the Origins of Trend Forecasting Color is not just a visual experience; it’s a powerful emotional trigger that shapes our perception of fashion, influencing moods, ideas, and consumer behavior. Color theory, the study of how colors interact, dates back centuries, but color trend forecasting in apparel is a more modern practice. The…
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Men's Spring Jackets Reign Supreme With The Success of Digital Trends In 2024
In a challenging menswear landscape, how do brands plan to tackle challenges in 2024 and beyond? Younger millennials and Gen Z have a deep respect and curiosity for the natural world. They pride themselves on purchasing collections that blend rugged, purpose-driven design with a unique appreciation for craft, quality, and an innovative focus on environmental…
