French footballer Kylian Mbappé has been named the new face of Hublot watches. In 2022, athletes are more than just players on the field. The skills and characteristics embodied by athletes are largely admired and respected by consumers from all walks of life. For youth, an athlete is a role-model. And for the fashion and…
Tag: New
The New Generation Of Dress For Success
Let’s face it, Generation Z is not subscribing to the universal codes of office attire that had once been imposed upon American men. And this resistance is raising a lot of questions for business professionals today. As I see it, Gen Z is a testament to the style transition currently happening at the workplace. I…
Meet The New ‘Hyper-Luxe’ Sneaker Brand: Courser
Despite the hardships of 2020, fashion and accessory brands are seemingly re-energized to take the reins and set out to control a new frontier. The time has come to open the hatch and rebel against the norm to create supercharged product offerings. I can almost guarantee that sneakers will be guns blazing as they enter…
Luxurious Hair This Holiday Season Takes On A Whole New Meaning
If this year has been one thing; it has been the year of all things virtual such as events, dates, conferences, happy-hours, interviews, and even holiday celebrations. More precisely, the most important style you wish to plan for in the quarantine digital age may not be your fashion apparel after all, but rather making sure your…
Messaging And Marketing Automation: Here's How Luxury Brands Are Hacking Growth In A New Customer Era
Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response…
Crafted With Cutting-Edge Material Outerwear Takes On A New Role
The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the…
