Founded in 2012 in Los Angeles by Jens Grede and Erik Torstensson, FRAME has become synonymous with modern sophistication. Originally celebrated for its handcrafted denim, FRAME has since evolved into a lifestyle brand offering ready-to-wear clothing and accessories crafted from the finest natural materials. The brand’s commitment to sustainable and fair manufacturing practices has solidified…
Tag: Menswear
Montblanc’s Milan Masterclass: How Influencers Shape Modern Menswear
Montblanc’s exclusive breakfast preview at Milan Fashion Week AW25 was more than just a glamorous event; it was a masterstroke in leveraging the reach and allure of today’s fashion influencers. Hosted at the elegant Salone dei Tessuti, this event brought together media, VIP guests, and influential names like Lucky Blue Smith, Alex Pettyfer, Henry Golding,…
Berluti's Bold Fusion of French Elegance and Italian Heritage: Victor Belmondo as the New Face of Luxury
In recent years, luxury menswear brands have embraced a new wave of collaboration with celebrities, models, and athletes. These partnerships are not merely about adding star power but are a strategic alignment of style, values, and vision. When it comes to influencing brand DNA, such partnerships bring a fresh, dynamic energy that reflects the times—while…
Moncler’s NYC Elegance: Inside the Spring 2025 Collection with Penn Badgley
Moncler, a brand synonymous with luxury outerwear, was founded in 1952 in the small town of Monestier-de-Clermont near Grenoble, France. From its early days supplying mountain gear to becoming a global symbol of sophistication, Moncler has evolved under the helm of visionary designers and relentless innovation. Today, headquartered in Italy, the brand continues to redefine…
From Locker Rooms to Style Icons: How NFL Athletes Are Redefining Menswear for the Modern Man
The Rise of Athletes as Style Icons Over the past decade, male consumers have shifted their gaze from the fashion runways of Paris and Milan to the stadium entrances of NFL games and other sports arenas. Football athletes, with their commanding presence and effortlessly cool style, are capturing the imagination of fans and influencing consumer…
The Winds of Change: How Dunhill and the New Conservatism Are Redefining American Menswear for SS25
The Return of Conservative Elegance in Menswear From my extensive experience in the menswear industry, I’ve witnessed countless shifts in style. Today, we’re seeing a resurgence in a movement that blends the timeless principles of conservative dressing with modern sensibilities. This “new conservatism” is more than a political statement—it’s a cultural and sartorial evolution, aligning…
The New Modern Conservatism: Dressing for Power and Success in 2025
As the United States enters 2025, a cultural shift is sweeping the nation—a return to modern conservatism that blends tradition with contemporary sensibilities. Next week, Donald J. Trump is set to be sworn in as the 47th President of the United States, with the House and Senate under Republican control. If you don’t think this…
Louis Vuitton’s Spring-Summer 2025 Collection by Pharrell Williams: A Vision of Unity and Global Style at UNESCO
Louis Vuitton Unveils ‘Le Monde Est à Vous’—Pharrell Williams’ Spring-Summer 2025 Campaign at UNESCO As we step into 2025, an era marked by unprecedented advancements in artificial intelligence, data analysis, and cross-disciplinary education, we witness a generation poised to redefine the future. Gen Z and the younger millennials, equipped with advanced degrees and cutting-edge digital…
Hublot and Meduza Join Forces: How Luxury Brands Are Redefining 2025 with Influencer Power and Creative Collaborations
The Future of Luxury: How Influencer Marketing Will Shape 2025 As we move into 2025, the luxury industry is set to evolve in exciting new ways. Gone are the days when high-end brands could rely solely on traditional advertising methods. Today’s consumers, especially younger generations, are seeking authenticity, creativity, and personal connection—things that luxury brands…
Can a Trump Economy Revive America’s Struggling Fashion Industry In 2025
2024: A Challenging Year for Apparel and AccessoriesThe year 2024 has proven to be a turbulent one for apparel and accessories companies across the United States. Despite previous years of growth, the industry found itself grappling with significant challenges that led to lower-than-expected results. Factors like rising inflation, economic uncertainty, and geopolitical tensions have all…
