The Influence of Gen-Z the first generation of true digital natives – is rising at rapid speed. This year, on the runway, a new generation of influencers took center stage during the Milan FW 23/24 fashion shows. Investigating the behaviors of this new generation and its influence on consumption patterns was the talk of the…
Tag: gifts for him
TOD’S FALL – WINTER 23/24 MEN’S COLLECTION AIMS TO REACH A GENERATION OF NEW PIONEERS
THE ITALIAN PORTRAIT This Fall Winter of 2023, meet a new generation of men in their moment of triumph, greatest failure, and everywhere. Today, people live in a digital-first world. But Gen Z is the first generation that is digitally native. Described as creators, social and environmental justice pioneers, inclusion champions, and culture drivers –Gen Zers are also…
FENDI Men’s Collection Highlights Radical Sophistication For FW23-24
Hybrid Formality: Milan Fashion Week Men’s FW23 is now over. Designers and brands firmly focused on minimalism while exploring and rethinking how to highlight brand heritage by redeveloping style from archives. Thankfully, logos had disappeared aside from looks that truly benefited from it. Fendi Men’s Fall/Winter 2023-24 began its transition into the future. The resulting collection, designed…
SEBAGO TEAMS UP WITH SLOWEAR TO CREATE AN AUTHENTIC NEW DIRECTION
DAN model by Sebago Mindsets are shifting This season, the talk of the town is designer footwear collaborations. Recently, Slowear announced a new partnership with Sebago – two companies with heritage, style, and craftsmanship. The result focused on reshaping the silhouettes of the classic DAN model, the penny loafer, Sebago’s signature item. And although these…
HOW SPRAYGROUND X PORSCHE UNITE TO ATTRACT A ROBUST GEN Z AUDIENCE
A New Era of Fashion-Carmaker Collaborations: When we think of fashion collaborations, we typically think of partnerships with fashion and related industries. Today, however, a collaboration requires creating a narrative that explains why it makes sense in the first place. Fashion-carmaker collaborations are popular with consumers because the colorful, stylish, and matching one-of-a-kind art cars…
Juventus Style: Loro Piana Signs Institutional Uniforms For The Football Players.
The Football Players’ New Formal Uniforms Soccer Players: Fashion’s Latest ‘It’ Boys Soccer has long been associated with solid masculinity. And as far as the soccer-style gate is concerned, anything beyond uniforms and sweats — wasn’t worth talking about. But players worldwide are increasingly being noticed by fashion brands and, for their part, are embracing…
SKI 2023: BOSS PARTNERS WITH PERFECT MOMENT ON EXCLUSIVE SKIWEAR CAPSULE
BOSS X Perfect Moment Skiwear Collaboration 2023 Boss hits the slopes this winter with a tour-de-force, collaborating with skiwear brand Perfect Moment—the capsule collection of womenswear, menswear, and unisex styles launched in January 2023. Although BOSS is known worldwide for its tailoring DNA -it has expanded beyond theconfines of tailoring to offer a complete range of…
SALES EXCEEDING 150 MILLION EUROS, STEFANO RICCI LAUNCHES THE EXPLORER PROJECT
The fashion show at the Temple of Hatshepsut marked a moment of renewal for the STEFANO RICCI man. And after voyaging to experience the Great Beauty of Italy, the cultural journey now continues internationally with the spirit of the Explorer. Luxor became a cornerstone of our journey”, says Creative Director Filippo Ricci, “the celebration of…
JAEGER-LECOULTRE MARKS THE LUNAR NEW YEAR WITH A CAMPAIGN STARRING JACKSON LEE
The Year Of The Rabbit: To mark the 2023 Lunar New Year, Jaeger-LeCoultre announced a new campaign starring its latest global ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of the leading talents of the young generation in China, the actor, singer and dancer brings a welcoming presence to younger millennials and Gen…
THE NEW PRADA CAMPAIGN FOR THE YEAR OF THE RABBIT 2023
Actor Bai Yufan, fresh from his success in the series Shan Hai Qing. Photographer: Nick Yang THE NEW PRADA CAMPAIGN FOR THE LUNAR NEW YEAR 2023 Prada recently launched the year with the Memories of Beauty campaign, which celebrates the memory and the sharing of happy moments connected to the Lunar New Year. According to the…
