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Style & Beauty

SKI 2023: BOSS PARTNERS WITH PERFECT MOMENT ON EXCLUSIVE SKIWEAR CAPSULE

By Joseph DeAcetis

January 11, 2023

BOSS X Perfect Moment Skiwear Collaboration 2023

Boss hits the slopes this winter with a tour-de-force, collaborating with skiwear brand Perfect Moment—the capsule collection of womenswear, menswear, and unisex styles launched in January 2023.

Although BOSS is known worldwide for its tailoring DNA -it has expanded beyond the
confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe.

Archival research has been trending lately, and Boss and Perfect moment have both been inspired by this creative move. The designs intertwine casual looks with an athleisure-driven aesthetic of performance sportswear. Unifying both brands’ renowned strengths results in eye-catching styles with accelerated performance, reworked in a bold color palette. The co-created capsule of duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers, and accessories
offer skiwear that is stylish for après-ski gatherings.

The two brands share a natural synergy expressed in a joint logo blending Perfect Moment’s signature North Star motif with the graphic BOSS typeface.

Senior Vice President of Creative Direction HUGO BOSS, Marco Falcioni, says: “When considering a return
to the ski slopes, we knew we had to find the right partner. Perfect Moment balances a fashion-forward
approach with deep technical expertise, and the outstanding results of our collaboration speak for
themselves. I am excited to see these looks on the ski slopes this season.”

Perfect Moment Creative Director, Jane Gottschalk, says: “We are thrilled to partner with BOSS at such
an exciting moment for the brand when its long history of sporting excellence and fashion innovation is
being infused with fresh spirit. This collection is for the Moment Makers – those seeking outunique, authentic experiences on and off the slopes and wanting to look and feel great in the process.”

The color palette comprises five shades: the iconic BOSS colors of black, white, and camel, together with
Perfect Moment’s instantly recognizable tomato red tone and a winter-ready shade of soft cream. The
The 23-piece collection is full of items that have been rigorously tested to ensure
optimal athletic performance.

Several pieces feature the BOSS ‘B’ monogram overlaid with the Perfect Moment North Star graphic.
Meanwhile, Perfect Moment’s popular ski-resort slogan sweaters have been reimagined to feature the
BOSS logo and the name “Kitzbühel,” the Austrian location of the legendary Hahnenkamm Races,
of which BOSS is the presenting partner.

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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashion, influencer marketing, celebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as Esquire, People Magazine, Robb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation