Adidas Originals kicks off Spring/Summer 2025 with The Original, a campaign celebrating timeless design and revolutionary change. Featuring iconic silhouettes like the Superstar II, Handball Spezial, and Samba OG, it’s a tribute to the past and a vision for the future.
As we look ahead to Spring/Summer 2025, adidas Originals is doing more than just celebrating its history—it’s propelling us into the future with its bold new campaign, “The Original.” This vision is rooted in a powerful message: that true revolutionary change starts with just one spark. And for adidas, that spark has always been in the form of a singular, iconic design.
Adidas Originals is a brand that has always resonated with me, especially given its roots in the rich sporting heritage of adidas, one of the world’s leading sports brands. Founded in 2001, adidas Originals channels the brand’s iconic archive while constantly evolving through product innovation. What I find truly compelling is how the brand manages to filter the creativity and energy of the sports world into contemporary youth culture. With the iconic Trefoil logo, which was first introduced in 1972, adidas Originals has transcended beyond the realm of athletic wear to become a defining force in street culture. It’s a brand that continues to lead the way in merging sport, style, and individuality, and it remains a constant source of inspiration for those shaping and defining creative culture today.
With “The Original,” adidas shifts its focus from legacy to innovation, harnessing the raw energy of its cultural foundations while encouraging the next wave of creators to define the future. At the center of this movement? Three legendary silhouettes that have stood the test of time and become synonymous with both individuality and cultural relevance: the Superstar II, Handball Spezial, and Samba OG.
But what makes this campaign even more compelling is the collaboration with renowned director Thibaut Grevet. Known for his visionary approach to storytelling, Grevet’s partnership with adidas Originals brings a fresh, cinematic perspective to these timeless sneakers. His unique style, celebrated for blending sport, music, and fashion, brings “The Original” to life in an evocative film that showcases the power of authenticity and craftsmanship.
As a menswear fashion editor and professor at NYC’s Fashion Institute of Technology, I’ve had the privilege of witnessing firsthand how iconic brands like adidas Originals shape the cultural and sartorial landscape. What makes adidas so enduring isn’t just the quality of its footwear or apparel, but its ability to continuously reinvent itself while staying deeply rooted in authenticity. The upcoming Spring/Summer 2025 campaign, “The Original,” is yet another example of how the brand seamlessly bridges its rich legacy with the future. By focusing on timeless silhouettes like the Superstar II, Handball Spezial, and Samba OG, adidas is reminding us all that true originality is not just about creation but also about influence—how one piece of design can ripple out and inspire generations.
As a professor, I often speak to my students about the significance of originality in design and the importance of understanding the cultural impact behind a brand’s story. adidas Originals has consistently demonstrated this understanding, and their latest campaign takes this one step further by framing it through the lens of revolutionary change. The idea that “it just takes one” is something that resonates deeply within both the fashion and the larger cultural conversation. It’s a refreshing approach to see a global brand like adidas focus on the idea that innovation doesn’t always need to come from a crowd, but from the individual—whether it’s a visionary designer, a legendary athlete, or a musician who brings new life to an iconic silhouette.
The collaboration with Thibaut Grevet is also something that stands out to me. Grevet’s unique approach to visual storytelling aligns perfectly with adidas Originals’ ethos, blending elements of sport, music, and fashion in a way that feels both contemporary and timeless. His cinematic style is more than just a visual medium; it’s an invitation to engage with the cultural forces that define us. By capturing the essence of what it means to be “The Original” in this campaign, Grevet is offering a visual narrative that goes beyond just the shoes themselves. The synergy between his filmmaking and the shoes’ place in popular culture creates a compelling story that students and fashion enthusiasts alike can learn from and appreciate.
For me, this campaign represents more than just a seasonal launch—it’s a blueprint for the future of menswear and the broader fashion industry. The Original is a testament to how brands like adidas understand the power of storytelling and how they position themselves as both cultural contributors and creators. It’s an exciting time for menswear, and this campaign serves as a reminder of the cyclical nature of fashion, where the past continually informs the present and future. Through their ongoing commitment to authenticity and craft, adidas Originals ensures its place not only in fashion history but also in shaping what’s to come.
Through Grevet’s lens, we witness the ripple effect of inspiration—how one person, one idea, one creation can inspire thousands. The energy of the crowd in the film is palpable, yet it’s the Originals themselves that steal the spotlight, representing the essence of what it means to be a trailblazer. And as the iconic soundtrack, “Only You (And You Alone)” by The Platters, plays over the visuals, the message becomes clear: before there can be a movement, there must be The Original.
Adidas Originals isn’t just making shoes. It’s creating the future of culture, one step at a time. The question now is: are you ready to be part of the revolution?
#adidasOriginals #TheOriginal #SS25
Save Article
