New Men’s Fragrance By Coach Takes Summer Vibes 2023 To The Next Level

Coach Green is inspired by the relaxing feeling of vivid green escapes amidst the dynamic energy of the city. Perfumer Marie Salamagne captured this feeling with a signature scent that offers the perfect balance between a lively urban spirit and a natural, out-of-time feeling. 

Coach Green is Available in July at Macy’s, Ulta, and Dillard’s. 3.3oz./100ml EDT $98;  2oz./60ml EDT $80

I often wonder why American men shy away from wearing cologne, given the positive effects it can bring forth. Oddly enough, many men consider wearing cologne an unnecessary expense- even during the summer season – when we need it the most.

From friendly and peaceful thoughts related to scent memory to boosting confidence, men’s fragrances will make you feel good. And men’s fragrance can boost self-confidence in critical situations such as an essential job interview or a romantic date. And when you dress well and top it off with a fresh scent, you’ll surely see the compliments coming your way.

Coach Green is inspired by the relaxing feeling of vivid green escapes amidst the city’s dynamic energy. Perfumer Marie Salamagne captured this feeling with a signature scent that perfectly balances a lively urban spirit and a natural, out-of-time feeling. 

One of the main reasons why you might wish to wear cologne is its physiological effects on the wearer. The effect can cheer you up or uplift you as aromatherapy does. Enhancing your demeanor to be more happy and positive is something that all people should do, and fragrances are one way to do that. 

It is essential to highlight that cologne has physiological effects on the recipient or the person who smells your scent.  Indeed, fragrances have the power to reflect an impression about you. And often, summer scents lend an air of light sophistication, while some reflect an impression of a confident person who leads. Truth be told, when you are well dressed and wear the right fragrance for the right occasion, it gives the impression of a well-put-together person who is organized and on time.  Don’t underestimate the power of wearing the right fragrance; you’ll be surprised.

Coach Green Available in July at Macy’s, Ulta, and Dillard’s. 3.3oz./100ml EDT $98;  2oz./60ml EDT $80

And I’d like to point out that one of the most positive effects of wearing cologne is to increase your sex appeal. As mother nature would have it, women are more sensitive to the sense of smell. And just by wearing a fragrance, you can often strike up a conversation. And lastly, if you want to level up your style game, cologne can bring fresh vibes. It will significantly impact your final image if you put a complementary fragrance with your style.

The woody, fruity green Eau de Toilette opens with a refreshing top note of juicy Kiwi and crisp Bergamot, accentuated by aromatic notes of Rosemary and Geranium, before drying down to earthy Crystal Moss and masculine Cedarwood. 

THE NOTES

Top: Kiwi Accord, Bergamot Essence

Heart: Rosemary Essence, Geranium Essence

Base: Crystal Moss, Cedarwood

Available in July at Macy’s, Ulta, and Dillard’s.

3.3oz./100ml EDT $98;  2oz./60ml EDT $80


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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashioninfluencer marketingcelebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon MuskJustin BieberRichard BransonKaty PerryTom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as EsquirePeople MagazineRobb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation

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