Admiral Men's Jacket: Admiral is designed for unpredictable days, with a premium, water-resistant shell, seam-sealed construction and our exclusive Embrace interior membrane that offers an extra layer of protection against the rain and wind. A high collar equipped with mouldable wire offers adaptable coverage against the elements, while multiple exterior pockets and an interior zip compartment allow you to keep your essentials safe and close at hand. Its finished with leather piping at the chest pockets, tonal seams and buttoned epaulettes for added style points.
In a challenging menswear landscape, how do brands plan to tackle challenges in 2024 and beyond? Younger millennials and Gen Z have a deep respect and curiosity for the natural world. They pride themselves on purchasing collections that blend rugged, purpose-driven design with a unique appreciation for craft, quality, and an innovative focus on environmental responsibility. This market segmentation has been defining its rules for contemporary fashion and setting the modern example of authentically responsible consumers who believe that global consciousness goes far beyond how a piece of clothing is made. The time is ripe for prepare-wear.
The key to success lies in understanding the latest trends and how to leverage them for growth. In a world where digital trends reign supreme, social media platforms like TikTok, Instagram, and Facebook have become the new frontier for style popularity and design innovation. The rise of user-generated content has fostered a more inclusive and diverse men’s fashion community, drawing on insights and examples from companies such as Stone Island, Polo Sport, and Herno.
Menswear enthusiasts sharing their style and collections, personal stories, and customization tips have created a sense of belonging and influence, driving trends and popularity as brands incorporate consumer feedback into future designs. As a fashion journalist, I can’t help but notice the positive impact these stories have on male consumers. This phenomenon underscores the significant impact of social media in catapulting menswear trends to global recognition.
The Spring/Summer 2024 season has arrived. Along with it come changing weather patterns—mainly lots of rain and wind. The new lightweight jackets are extraordinary performance garments and will be a surefire winner for the season. What I find interesting is the charm of a conscious simplicity and a newfound naturalness formulated through a meticulous exploration of the authentic essence of each element, transcending seasonal trends. With its flawless predilection for natural fibers and innovative solutions, the Spring jacket stands underneath items. It can be reinvented and retain its original character significantly when cut from modified fabrics, allowing more excellent breathability and comfort. Concentration and refinement are at the heart of each creation and combination, aimed at expressing a sense of ordered and casual completeness. The menswear codes take on a familiar feel, revealing themselves in a harmonious and welcoming genuineness, especially when using a mix of upcycled fabrics.
WGSN:
Global volatility and unstable weather conditions combine to generate a backdrop of uncertainty that continues pushing survivalist themes further into the fashion mainstream. WGSN, the most significant global trend consumer forecasting authority, named “PREPARE-WEAR” one of its TOP FASHION TRENDS FOR 2024. Prepare-wear updates popular gender-inclusive outdoor items as adaptable, durable, lightweight, packable fashion pieces fit for any eventuality. Think clothing with quick-release buckles and fastenings or inflatable protective hoods that provide a makeshift pillow on the airport floor. At the extremes, adventure specialists such as the UK’s Vollebak are now enabling wearers to evade infrared cameras. At the same time, in the mainstream, GPS tracking capabilities in garments will start to hold more appeal. The temperature-regulating X-1 Smart Heated Vest from US brand Carhartt analyses its wearer’s temperature in real time. It can automatically activate a built-in heating function based on changes in the wearer’s environment and activity levels.
It has aligned itself with a workwear aesthetic, evolving and modernizing to please consumers and their desired needs. For the second year, the rush to find new iterations of styles and tech-advanced and sustainable product offerings remains at the top for American men. And for menswear manufacturers, that’s easier said than done as they aim to bring a return in the foreseeable future.
In stylelujo.com’s annual report, we explore some trends revealed by our research and examine ways technology and sustainable brands can adapt strategically to maximize growth opportunities for 2024.
COLMAR:
COLOR-BLOCK MINI RIPSTOP JACKET - $595 Colmar Revolution perfectly toes the line between casual and performance, while balancing styling so the pieces look good and feel great. Technicality and attention to detail are built into its fabrication and are a core pillar of the brand’s DNA. For the SS24 collection, Japanese designer Yosuke Aizawa, carefully blends Colmar’s heritage with his vision, resulting in a technical garment made with fine fabrics in colors inspired by nature that perfectly transitions for use in the city or the wilderness.
COLOR-BLOCK MINI RIPSTOP JACKET – $595
Colmar Revolution perfectly toes the line between casual and performance, while balancing styling so the pieces look good and feel great. Technicality and attention to detail are built into its fabrication and are a core pillar of the brand’s DNA. For the SS24 collection, Japanese designer Yosuke Aizawa, carefully blends Colmar’s heritage with his vision, resulting in a technical garment made with fine fabrics in colors inspired by nature that perfectly transitions for use in the city or the wilderness.
Nobis:
Admiral is designed for unpredictable days, with a premium, water-resistant shell, seam-sealed construction and our exclusive Embrace interior membrane that offers an extra layer of protection against the rain and wind. A high collar equipped with mouldable wire offers adaptable coverage against the elements, while multiple exterior pockets and an interior zip compartment allow you to keep your essentials safe and close at hand. Its finished with leather piping at the chest pockets, tonal seams and buttoned epaulettes for added style points.
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