Philadelphia 76ers star Tyrese Maxey partners with The 1916 Company for the On the Clock campaign, blending his dynamic basketball style with a passion for fine timepieces. Explore his journey of precision, purpose, and community impact through luxury craftsmanship.
In the fast-paced world of professional basketball, time is both a friend and a foe. It governs every play, every decision, and every opportunity to make an impact. Few understand this better than Tyrese Maxey, the Philadelphia 76ers’ electrifying point guard whose career has been a masterclass in making every second count. Now, Maxey is taking his relationship with time to a new level as the face of The 1916 Company’s On the Clock campaign—a celebration of precision, purpose, and the moments that define our lives.
The 1916 Company Teams Up with Tyrese Maxey, Philadelphia’s All-Star Point Guard
New Partnership Debuts with The 1916 Company’s On the Clock Campaign
The partnership was unveiled with a cinematic video on Instagram, capturing Maxey’s reflections on time and its role in shaping his journey. “Time. You have to know when to use it and how to use it,” Maxey states, encapsulating the ethos that has driven both his on-court success and his off-court impact. As a rising star in the NBA and a pillar of his community, Maxey’s alignment with The 1916 Company—a global leader in collectible luxury watches and fine jewelry—feels both natural and inspired.
About The 1916 Company:
With a legacy spanning decades, The 1916 Company is a global leader in collectible luxury watches and fine jewelry. Known for its curated selection of new and pre-owned timepieces from the world’s most respected brands, the company also fosters a vibrant community of watch enthusiasts. Through its On the Clock campaign, The 1916 Company continues to honor the timeless values of craftsmanship, precision, and purpose.
For Maxey, time has always been more than a ticking clock; it’s a measure of growth, resilience, and legacy. His time in Philadelphia has been marked by remarkable achievements, from securing a max contract extension with the Sixers in 2024 to earning the NBA Sportsmanship Award for his exemplary conduct. Off the court, his commitment to youth empowerment shines through the Tyrese Maxey Foundation, which provides education, family support, and growth opportunities to underserved communities. It’s this dual focus on performance and purpose that makes Maxey an ideal ambassador for The 1916 Company’s message.
Tyrese Maxey’s rise to prominence in the NBA has been nothing short of spectacular. As a point guard for the Philadelphia 76ers, he has consistently demonstrated incredible athleticism, skill, and a work ethic that is impossible to ignore. One of the most compelling aspects of Maxey’s game is his ability to make split-second decisions that can change the outcome of a game. His quickness on both ends of the floor, coupled with his ability to read the game, allows him to impact the game in ways that go beyond just scoring. Maxey is the embodiment of timing, not only in terms of his ability to score, but also in his court vision and understanding of when to make the right pass or take the right shot.
There are five standout qualities about Maxey’s playing style that I admire most:
- He is lightning-fast speed, which allows him to break down defenses and create plays in real time.
- His clutch shooting ability, especially in critical moments, shows his confidence and awareness of when the game is on the line.
- Third is defense – Maxey is relentless on the defensive end, always working hard to disrupt opponents and force turnovers.
- Fourth, his leadership on and off the court, guiding his team with maturity beyond his years.
- And finally, his humility and commitment to growth – Maxey’s constant drive to improve, paired with his work ethic, is evident in every game. These qualities align perfectly with the values of The 1916 Company’s On the Clock campaign, which celebrates precision, purpose, and the powerful role of timing.
Timing is everything in the NBA – each second on the clock counts, and players like Maxey understand that better than most. In high-stakes situations, players must rely on instinct, skill, and precision to make decisions in a matter of moments. It’s this understanding of time that makes Tyrese an ideal ambassador for The 1916 Company. His ability to operate under pressure and make critical decisions at just the right time mirrors the brand’s commitment to precision in fine watchmaking. As both a player and a community figure, Maxey embodies the intersection of skill, timing, and impact, making him the perfect fit for a campaign that celebrates the importance of every moment.
As a watch enthusiast, Maxey brings an authentic passion for craftsmanship to the partnership. His personal collection includes standout pieces from independent watchmaker De Bethune, such as the DB28 Sky Bridge, DB27 Titan Hawk, and DB28 Steel Wheels. Each timepiece reflects Maxey’s appreciation for artistry and precision, qualities that mirror his own approach to the game. Whether he’s navigating the court with lightning speed or thoughtfully contributing to his community, Maxey’s choices embody the intersection of style and substance.
“We’re thrilled to welcome Tyrese to The 1916 Company family,” says Danny Govberg, co-founder of The 1916 Company. “His passion, determination, and dedication to making an impact align perfectly with our values. Through this partnership, we aim to inspire our clients and community to celebrate life’s meaningful moments and strive for continuous growth.”
From my perspective, the timepiece featured in The 1916 Company’s On the Clock campaign is more than just a watch; it’s a symbol of precision, craftsmanship, and purpose. In the world of fine watchmaking, much like in basketball, every detail matters, and the attention to detail in these timepieces reflects the dedication and discipline required to succeed at the highest levels. Just as Tyrese Maxey is known for his ability to make calculated decisions under pressure, the watch is designed to perform flawlessly, down to the smallest second. Its sleek design, robust functionality, and meticulous engineering make it a true reflection of the values that both Maxey and The 1916 Company uphold — where time is not just counted, but carefully crafted and measured to perfection.
Beyond the campaign, Maxey’s influence extends into the realm of personal style, where his bold yet refined aesthetic serves as an extension of his personality. Known for effortlessly blending athletic wear with tailored pieces, he exemplifies a modern approach to dressing that resonates with fans and fashion enthusiasts alike. His favorite timepieces, chosen for their intricate designs and timeless appeal, complement his dynamic wardrobe, proving that true style is as much about character as it is about clothing.
In conclusion, the partnership between Tyrese Maxey and The 1916 Company captures the essence of precision, timing, and excellence. Maxey’s ability to execute on the court with incredible speed and decision-making mirrors the high standards of watchmaking, where every moment counts. This collaboration perfectly combines two worlds that demand constant focus and precision, showcasing that whether in sports or fine craftsmanship, timing truly is everything. The campaign is a celebration of both the beauty of time and the importance of making every moment count.
The 5 Best Things About Tyrese Maxey’s Style in On the Clock:
- Impeccable Watch Selection: Maxey’s affinity for De Bethune’s avant-garde designs highlights his appreciation for luxury and individuality.
- Versatile Fashion Sense: His ability to transition seamlessly between on-court athleticism and off-court sophistication makes him a true style icon.
- Charismatic Presence: Maxey’s infectious energy and authenticity shine through in every campaign image, making him relatable yet aspirational.
- Community-Focused Narrative: His philanthropic efforts add depth to his personal brand, demonstrating that true style is rooted in values.
- Precision and Purpose: Whether choosing a timepiece or making a play, Maxey’s decisions are guided by thoughtfulness and a commitment to excellence.
About the Author:
Joseph DeAcetis is a visionary force in the world of fashion, celebrated as one of the finest wardrobe stylists and art directors of his generation. His expertise and creativity have earned him accolades throughout the industry, placing him at the forefront of fashion’s evolution. Joseph’s work seamlessly weaves together style, culture, art, and fashion, with a special focus on the shifting landscape of menswear.
Over the course of his distinguished career, Joseph has had the privilege of styling and even interviewing global icons such as Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, to name just a few. His influence extends beyond styling, as he has also been a prolific writer, contributing award-winning columns to esteemed publications like Esquire, People Magazine, Robb Report, and Playboy. His deep insights and captivating storytelling have established him as a leading voice in fashion journalism.
Joseph most recently served as Creative Fashion Director at Forbes Media, where his dual role as critic and reporter allowed him to explore the intersection of technology and fashion, always championing the transformative power of style. As the founder and president of POTRO, the premier Latinx menswear brand, Joseph is redefining modern menswear with a commitment to celebrating Latinx heritage and craftsmanship.
With an authoritative yet relatable voice, Joseph DeAcetis continues to inspire and influence the world of fashion, setting new standards for success and innovation.
Comments, questions, or feedback? visit me at stylelujo.com
Save Article
