Embrace the luxe comfort of après ski with Loro Piana's FW 2024-2025 collection. Featuring cashmere layers, shearling outerwear, and Storm System® boots, it’s the ultimate fusion of mountain-ready warmth and sophisticated style.
The Origins of Après Ski: From Alpine Tradition to Global Luxury
Après ski, a social tradition that emerged in the European Alps during the early 20th century, originated in alpine villages where skiers gathered after a day on the slopes to enjoy drinks, warm meals, and camaraderie. Over time, après ski became synonymous with relaxation and leisure, a luxurious extension of the skiing experience. The first après ski wear, designed in the 1950s, focused on warmth and comfort but quickly gained a stylish edge as brands like Bogner began crafting winter wear that balanced function with high fashion. Today, après ski has evolved into a global phenomenon, with brands catering to the lifestyle both on and off the slopes.
As a skier, I know that après ski is as much about the vibe off the slopes as it is about performance on them. After a long day in the crisp alpine air, I look forward to transitioning into relaxed yet refined pieces that keep me warm and comfortable without sacrificing style. A great après ski outfit, in my opinion, starts with layering—pieces like cashmere sweaters or merino wool base layers feel like a luxury against the skin and provide the warmth I need. For outerwear, I prefer something versatile yet polished, like Loro Piana’s shearling jackets or a cashmere-blend anorak. Not only do these pieces look great fireside at the lodge, but they also translate seamlessly into an evening out in town or even back in the city.
Beyond clothing, the right accessories complete the après ski look. I always keep a few essentials on hand: a cozy alpaca beanie, a chunky cashmere scarf, and a pair of sturdy but stylish boots—such as those made with Loro Piana’s innovative Storm System® fabric. These elements bring a touch of luxury and functionality to my look, while still allowing for spontaneity and fun as I unwind with friends. Après ski is about finding the right balance of elegance, comfort, and a dash of alpine charm.
Top 10 Must-Have Après Ski Essentials for 2024
- Cashmere Sweaters: Luxurious and insulating, these pieces provide the ideal mix of comfort and sophistication.
- Shearling Jackets: A blend of durability and warmth, perfect for the mountains and stylish enough for the city.
- Thermal Leggings: Both functional and fashionable, these are perfect for layering or casual lounging.
- Insulated Down Jackets: Ideal for braving colder temperatures, they offer style and practicality.
- Knit Scarves and Beanies: Essential for warmth and style, with versatile options for both men and women.
- Après Ski Boots: Weather-resistant, insulated, and chic, these are made for snow but transition well to city life.
- Waterproof Parkas: With technology-driven fabrics, these parkas offer serious warmth in all winter conditions.
- Fleece-Lined Pants: Comfy and warm, they are ideal for everything from lounging to mountain strolls.
- Alpaca Throws: Perfect for cozying up by the fire, adding a luxurious touch to any après ski setting.
- Layering Tees and Turtlenecks: Essential for warmth and easily styled, they’re key pieces on or off the slopes.
The Story of Loro Piana: Italian Craftsmanship Meets Modern Luxury
Founded in 1924 by Pietro Loro Piana in Quarona, Italy, Loro Piana began as a family-owned company producing high-quality wool fabrics. The brand expanded its offering over the decades, establishing a reputation for fine Italian craftsmanship and luxurious textiles. Today, under the leadership of CEO Fabio d’Angelantonio, Loro Piana has become a global symbol of understated elegance, known for its commitment to heritage and innovation. Serving an elite clientele, the brand is celebrated for its superlative cashmere, its innovative Storm System® fabrics, and luxurious, sophisticated designs that redefine high-end outerwear.
Top 5 Things Loro Piana is Known For:
- Premium Cashmere: Sourced from the finest regions, the brand’s cashmere is a global gold standard.
- Storm System® Technology: Known for wind and water resistance, ideal for mountain and city climates.
- Ethically Sourced Materials: Commitment to eco-friendly, sustainable luxury.
- Meticulous Italian Craftsmanship: Every garment exemplifies traditional techniques and meticulous quality.
- Understated Luxury: Aesthetic elegance for discerning customers who appreciate refined, timeless style.
Inside Loro Piana’s Après Ski Collection: Fall/Winter 2024-2025
Loro Piana’s Fall/Winter 2024-2025 Après Ski Collection celebrates the relaxed, outdoor lifestyle with refined Italian elegance. Each piece in this line reflects Loro Piana’s dedication to craftsmanship, from the Cashmere Jacquard and Shearling materials to the intricate Norwegian-inspired patterns. The color palette of warm whites, beiges, and soft azure tones draws from nature, creating a harmonious aesthetic that’s both comforting and chic.
- For Women: The standout Icer Mini Jacket in Pecora Nera® offers incredible warmth and breathability with Loro Piana’s Storm System® cashmere. Paired with ultra-soft alpaca trousers and mohair suits featuring three-dimensional embroideries, it’s both elegant and cozy. Signature bags like the Bale and Loom come reimagined in Cashfur for a sophisticated twist.
- For Men: Generous silhouettes in down jackets, parkas, and anoraks in innovative Storm System® materials offer both comfort and style. These are paired with tactile jerseys and trousers that provide a luxurious sensation of warmth and softness.
Accessories such as oversized alpaca hats, cashmere scarves, and durable boots in Storm System® cashmere and suede add an extra layer of sophistication to this high-altitude lifestyle.
As we head into the colder months, Loro Piana’s collection shines with a sophisticated warmth that’s perfect for city living or mountain retreats. Each piece, crafted with Loro Piana’s renowned attention to detail, brings elegance to the winter wardrobe. From the warmth of Shearling jackets to the softness of cashmere accessories, the Après Ski line perfectly balances practicality with indulgence. With an emphasis on comfort and refined aesthetics, these pieces are highly versatile, taking wearers effortlessly from the mountains to city streets.
Loro Piana’s Fall/Winter 2024-2025 Après Ski Collection is a testament to Italian luxury, bringing warmth and sophistication to the winter season. As the temperatures drop, these pieces offer not only protection from the elements but also an embrace of quality, elegance, and craftsmanship. StyleLujo.com wishes you a winter filled with cozy luxury and chic style, as you step into the colder months with the finest in après ski elegance.
About the Author:
Joseph DeAcetis is a visionary force in the world of fashion, celebrated as one of the finest wardrobe stylists and art directors of his generation. His expertise and creativity have earned him accolades throughout the industry, placing him at the forefront of fashion’s evolution. Joseph’s work seamlessly weaves together style, culture, art, and fashion, with a special focus on the shifting landscape of menswear.
Over the course of his distinguished career, Joseph has had the privilege of styling and even interviewing global icons such as Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, to name just a few. His influence extends beyond styling, as he has also been a prolific writer, contributing award-winning columns to esteemed publications like Esquire, People Magazine, Robb Report, and Playboy. His deep insights and captivating storytelling have established him as a leading voice in fashion journalism.
Joseph most recently served as Creative Fashion Director at Forbes Media, where his dual role as critic and reporter allowed him to explore the intersection of technology and fashion, always championing the transformative power of style. As the founder and president of POTRO, the premier Latinx menswear brand, Joseph is redefining modern menswear with a commitment to celebrating Latinx heritage and craftsmanship.
With an authoritative yet relatable voice, Joseph DeAcetis continues to inspire and influence the world of fashion, setting new standards for success and innovation.
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