Lil Yachty for NOCTA Hot Step Black and Yellow Campaign
Lil Yachty for NOCTA Hot Step Black and Yellow Campaign
NOCTA Hot Step. Black and Yellow $180.00
Style trendsetter and hip-hop big shot Lil Yachty models Drake’s Latest NOCTA x Nike Hot Step Air Terra. The collaboration harkins back to a day when the silhouette designed decades ago created much fanfare. I’ll tell ya straight-up, once you view this shoe on-foot, you’ll see why Drake enlisted Lil Yachty as the brands unique style icon for the advertising campaign. More to the point, the Georgia born rapper wears the Nike Hot Step Air Terra ‘Black & Gold with on point flair that breathes life into the style trend.
Unlike the triple-white and triple-black shoes that preceded it, the ‘Black & Gold’ colorway is the first installment in Drake’s signature line to move away from the monochromatic aesthetic from years past.
NOCTA Hot Step. Black and Yellow. $180.00
The first signature shoe from NOCTA blends the ethos of the brand with a modern touch. The design takes a powerful stance that weaves together retro functionality and minimalistic design. The sleek minimalist upper combined with the remastered classic ‘Air Terra Humara’ tooling create a sure-fire silhouette. The mix of premium pebbled leather, 3M accents and G-TEK traction technology make for an everyday staple that offers a comfortable ride and ample support
Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashion, influencer marketing, celebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.
As a stylist and creative director, Joseph has worked with global icons like Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as Esquire, People Magazine, Robb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.
Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.
In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.
Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation
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