Elevate your essentials with SHAN’s refined men’s underwear. Designed for the modern man, this collection merges style and comfort seamlessly, setting a new standard in men’s luxury essentials.
The Evolution of Men’s Underwear: A Brief History
As someone who’s spent years researching men’s underwear, I can tell you that the history of this essential garment is both fascinating and long-standing. The earliest known “underwear” dates back over 7,000 years to the Neolithic era. These early garments, essentially loincloths, were worn for protection and comfort. They were found in ancient Egypt and worn by pharaohs, with evidence of similar styles in other ancient cultures, highlighting how humans have always valued comfort and protection.
Moving to more modern times, the first major commercial production of men’s underwear was pioneered by Cooper’s Inc. in 1934 with the Jockey brief, which was launched by Arthur Kneibler in Kenosha, Wisconsin. This single design would revolutionize men’s underwear, making it both widely available and affordable. Today, men’s underwear is an expansive global industry.
The Modern Men’s Underwear Market: An Economic Overview
In 2023, the U.S. men’s underwear market reached approximately $4 billion in revenue, reflecting strong growth driven by increasing consumer demand for high-quality, stylish, and functional underwear. There are currently over 300 men’s underwear brands in the U.S., with the top brands in terms of sales being Calvin Klein, Hanes, Jockey, Tommy Hilfiger, Polo Ralph Lauren, Fruit of the Loom, SAXX, MeUndies, Mack Weldon, and Under Armour. Each of these brands dominates the market for unique reasons, ranging from premium materials and advanced comfort technology to sustainable practices and bold design innovation.
The Evolution of Men’s Underwear Style
Men’s underwear has evolved significantly, with major breakthroughs starting in the 1980s, when Calvin Kleintransformed underwear into a fashion statement with bold advertisements that still influence the industry today. The iconic “Calvin” waistband became a staple, redefining men’s underwear as a product that could be stylish, desirable, and an integral part of personal expression.
Holiday 2024: Why Now is the Perfect Time to Refresh Your Wardrobe
As we enter the holiday season, it’s the ideal moment to invest in new underwear, socks, and T-shirts. The fresh start of the year provides the perfect opportunity to revamp these essentials, making for practical yet thoughtful gifts. For anyone considering upgrading their wardrobe or gifting a loved one, a set of well-made, stylish underwear is a perfect choice.
Top 5 Trends in Men’s Underwear for 2024-2025
- Sustainable Fabrics: With eco-conscious shopping on the rise, brands are focusing on sustainable materials like organic cotton, bamboo, and recycled fibers.
- Bold Prints and Colors: While classic colors remain popular, bold patterns and vibrant shades are increasingly favored, allowing men to showcase more personality.
- Advanced Comfort Technologies: Moisture-wicking fabrics, ergonomic designs, and improved stretch technology are now essential in offering all-day comfort and support.
- Athleisure-Inspired Styles: Activewear-inspired underwear has seen rapid growth, with an emphasis on breathable, durable designs suitable for both exercise and everyday wear.
- Enhanced Waistband Designs: Modern waistbands now feature innovations like hidden elastic, anti-roll technology, and minimalist logos for a cleaner look.
From my perspective, men’s underwear is one of the best stocking stuffers you can give—and for good reason. Not only is it a practical gift that everyone needs, but today’s underwear options are elevated to offer luxury and style in everyday essentials. The variety of fabrics and cuts means you can choose pairs tailored to a person’s unique preferences, whether it’s soft, sustainable materials or high-tech designs made for comfort and performance. It’s a small gift that makes a big impact, adding a thoughtful, personal touch while upgrading an often-overlooked part of the wardrobe.
Who Would Love New Underwear as a Gift?
For many men, new underwear is the ultimate practical luxury, especially for those who appreciate quality and comfort. This gift is perfect for:
- The Fashion Enthusiast: Loves trendy patterns and high-quality materials that align with current fashion trends.
- The Fitness Buff: Prioritizes comfort and durability, especially those looking for high-performance materials to support an active lifestyle.
- The Eco-Conscious Shopper: Values brands that are committed to sustainable practices and environmentally friendly fabrics.
- The Minimalist: Prefers classic colors and clean designs, focusing on essentials that never go out of style.
- The All-Day Comfort Seeker: Prioritizes ergonomic design, breathability, and functionality, whether for lounging or day-to-day wear.
Wishing You a Happy Holiday Season
On behalf of the team at stylelujo.com, we wish our readers a happy, healthy, and safe holiday season, filled with warmth and style. May the new year bring you comfort, confidence, and an upgraded wardrobe that suits you perfectly.
Happy gifting!
SHAN:
Photography by Macrae Marran
Mid-length boxer briefs designed to provide optimal support and comfort with their soft microfiber jersey.
- Designed and made in Canada
- 1″½ /4cm elastic waistband with SHAN logo
- Shaped front cut
- Two-way stretch
- Extra comfort & quick dry
- Model is 6’2″ /189 cm and is wearing a size M
POTRO:
POTRO Underwear Boxer Brief: The Knockout Star of the Holiday Season!
This holiday season, POTRO presents its signature boxer brief as the ultimate must-have, combining comfort with powerful style. The boxer brief’s standout appeal is further amplified by POTRO’s brand ambassador, boxer Brian Ceballo, whose strength and style embody the essence of the POTRO brand. Known for performance-driven quality and designed with premium fabrics, the POTRO boxer brief promises to be a knockout favorite in any wardrobe.
Shop now and discover the full POTRO collection at www.potrousa.com.
DSQUARED2:
DSQUARED2 Men’s Underwear: A Standout Choice This Holiday Season!
DSQUARED2 brings sleek Italian style to their men’s underwear collection, making it a top pick for the holiday season. Known for its bold designs, DSQUARED2 underwear combines a sophisticated edge with comfort and quality craftsmanship. These pieces offer a blend of luxury and durability that any man would appreciate as an upgrade to his basics. Whether as a gift or a seasonal wardrobe refresh, DSQUARED2’s underwear collection adds style to the essentials.
Explore the collection and shop now at www.dsquared2.com.
TOM FORD:
TOM FORD Men’s Brief: Refined Luxury for the Holiday Season
This holiday, TOM FORD’s men’s briefs bring a touch of sophistication to everyday essentials. Renowned for impeccable craftsmanship and luxurious materials, these briefs combine classic style with premium comfort. The TOM FORD brief embodies the brand’s dedication to detail, offering a sleek fit and elevated aesthetic that’s perfect for the discerning man. Treat yourself or someone special to a touch of refined luxury this season.
Discover TOM FORD’s collection at www.tomford.com.
Emporio Armani:
Emporio Armani Men’s Brief: Understated Elegance for the Holidays
Emporio Armani brings its signature Italian style to the men’s brief, making it a top holiday choice for those who value sophistication in the essentials. Known for its iconic logo waistband and refined construction, the Emporio Armani brief offers a seamless blend of comfort and elegance, designed for the modern man who appreciates a classic yet polished look. This season, elevate your wardrobe with the elegance and quality that Emporio Armani briefs are celebrated for.
Shop the Emporio Armani collection at www.armani.com.
Manmade:
Crafted from breathable, moisture-wicking modal, Manmade’s Boxers & T-Shirt Bundle includes 2 pairs of Manmade’s Dragons’ Den-featured boxers (Howie Mandel’s favorite!) and our staple T-Shirt. The boxers offer superior breathability, rapid drying, and ergonomic support up to size 3XL, while the T-Shirt blends modal with pima cotton for a luxurious feel that resists wrinkles.
:Manmade’s Boxers & T-Shirt Bundle elevates comfort and practicality for men, making it a standout gift for 2024. Engineered with breathable, moisture-wicking modal and ergonomic support, Manmade’s boxers—Howie Mandel’s favorite—are not only for everyday wear but are built for ultimate breathability and rapid drying. The boxers are paired with a luxurious T-Shirt crafted from a blend of modal and pima cotton, designed to resist wrinkles and maintain its shape.
With sizes available up to 3XL, this bundle meets the needs of a diverse range of men, making it an ideal, all-inclusive gift for those who value both form and function in their essentials. Perfect for any guy on your list who deserves a touch of luxury in his everyday wear, Manmade’s bundle combines the very best in men’s essentials—durability, comfort, and style—for the year ahead.
Manmade:
Manmade’s Christmas Bundle features: 4 Dragons’ Den-featured boxer briefs designed to eliminate prevent chafing, riding up, and “BSTL”; 2 pairs of both crew and low-cut socks that combine softness and durability for both lounging and heading out; and a black beanie that he’ll wear all winter long.
About the Author:
Joseph DeAcetis is a visionary force in the world of fashion, celebrated as one of the finest wardrobe stylists and art directors of his generation. His expertise and creativity have earned him accolades throughout the industry, placing him at the forefront of fashion’s evolution. Joseph’s work seamlessly weaves together style, culture, art, and fashion, with a special focus on the shifting landscape of menswear.
Over the course of his distinguished career, Joseph has had the privilege of styling and even interviewing global icons such as Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, to name just a few. His influence extends beyond styling, as he has also been a prolific writer, contributing award-winning columns to esteemed publications like Esquire, People Magazine, Robb Report, and Playboy. His deep insights and captivating storytelling have established him as a leading voice in fashion journalism.
Joseph most recently served as Creative Fashion Director at Forbes Media, where his dual role as critic and reporter allowed him to explore the intersection of technology and fashion, always championing the transformative power of style. As the founder and president of POTRO, the premier Latinx menswear brand, Joseph is redefining modern menswear with a commitment to celebrating Latinx heritage and craftsmanship.
With an authoritative yet relatable voice, Joseph DeAcetis continues to inspire and influence the world of fashion, setting new standards for success and innovation.
Comments, questions, or feedback? visit me at stylelujo.com
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