AMIRI debuts its new outerwear collection, reimagining signature motifs like the MA Quad Monogram and Bones appliqué. Set against an imaginative snow-capped Hollywood landscape, the campaign merges cinematic fantasy with bold, elevated winter style.
Introduction: The Origins of Outerwear
Outerwear has been a necessity for humans since the dawn of time. Archaeological evidence suggests that the first forms of outerwear were crafted by early humans during the Ice Age, around 170,000 years ago, as they adapted to colder climates. These early garments were made from animal skins and furs, providing warmth and protection. As humans migrated and developed different tools, the craftsmanship of these garments evolved, leading to more sophisticated designs suited for various environments.
The First Brand to Manufacture Outerwear
Fast forward to the modern era, the first brand to officially manufacture outerwear as we know it today was Mackintosh, launched in Scotland in 1823 by Charles Macintosh. He invented a revolutionary waterproof fabric that became the hallmark of the classic “Mac” raincoat, an iconic piece still worn today. This marked the beginning of the outerwear industry, which has grown into a multi-billion-dollar global market.
The Evolution of Outerwear in Modern Times
In recent years, outerwear has transcended its functional roots to become a major fashion statement. The fusion of style, performance, and technology has redefined what men look for in a jacket or coat. From lightweight technical jackets that offer extreme weather protection to sleek urban designs for everyday wear, outerwear now caters to a wide array of lifestyles. In 2023, the men’s outerwear industry brought in an impressive $11.5 billion in global revenue, reflecting its growing importance in men’s fashion.
Modern Icons of Outerwear
Today, several famous men are known for their impeccable taste in outerwear, blending functionality and style:
- David Beckham – often spotted in tailored overcoats that exude timeless elegance.
- Ryan Reynolds – famous for effortlessly blending casual and luxury styles with jackets from high-end designers.
- Michael B. Jordan – regularly seen in cutting-edge, tech-savvy jackets that combine style and performance.
What Men Look for in Outerwear: Top 10 Trends
When shopping for outerwear, men typically prioritize the following features:
- Durability – Long-lasting fabrics like wool or Gore-Tex.
- Weather Resistance – Waterproof and windproof materials.
- Insulation – Superior warmth without bulk, thanks to innovations in synthetic and down insulation.
- Style – Sleek, versatile designs that transition from day to night.
- Tech Features – Smart jackets with features like built-in heating or wireless charging.
- Breathability – Lightweight and ventilated for comfort in all weather conditions.
- Sustainability – Eco-friendly materials and ethical manufacturing.
- Fit – Tailored designs that flatter the body without being restrictive.
- Versatility – Multi-functional designs that can be worn in various settings.
- Brand Reputation – Trusted brands known for quality and craftsmanship.
Gifting Outerwear: The Perfect Present for Every Man
Outerwear is an ideal holiday gift for the special man in your life. Here’s a breakdown of the types of men who would appreciate a stylish new coat or jacket:
- The Adventurer – A man who loves the outdoors will appreciate a rugged, weather-resistant parka or insulated jacket.
- The Urban Professional – A tailored wool overcoat or a trench coat is perfect for his daily commute.
- The Trendsetter – Look for cutting-edge styles, like tech jackets with modern features.
- The Athlete – A lightweight, breathable performance jacket will enhance his workouts.
- The Minimalist – A sleek, timeless bomber or leather jacket will suit his understated style.
Conclusion: The Best Outerwear to Look for This Season
When choosing outerwear, look for pieces that combine functionality with style—whether it’s a high-performance parka for the winter months or a classic overcoat that never goes out of style. This holiday season, the outerwear market offers something for every type of man, making it the perfect gift to keep him looking sharp and feeling warm.
On behalf of the team at StyleLujo.com, we wish all of our readers a joyful and prosperous holiday season. May your gift-giving be filled with warmth, style, and success. Happy New Year 2025!
AMIRI:
AMIRI’ssignature motifs—the Bones appliqué and the MA Quad Monogram—are featured throughout the collection. For menswear, the MA Quad Monogram in a micro jacquard print is featured on gilets and jackets in deep red or black. Offered in the same color-ways, the Bones appliqué is displayed on jacket sleeves with a cursive ‘AMIRI’ logo across the chest for menswear and mirrored in a cropped silhouette for womenswear. The MA Quad Monogram macro print is seen in black or a midnight blue, the latter a retail exclusive, and across a cropped womenswear silhouette in chocolate and pale pink.
Stone Island:
The introduction of highly functional GORE-TEX pieces is the core this season of STONE ISLAND STELLINA, the collection centred on a layered performance wardrobe. Pieces such as a padded down jacket and hooded shell jacket have a 100% recycled BIONIC Polyester textile made from 50% plastic collected from oceans, and 50% post-consumer plastic waste, which is bonded to a waterproof and breathable GORE-TEX laminate. The garments, exhibit the black diamond label reserved for high-performance garments. The pieces are cut ergonomically to allow ease of performance and movement, with taped zips and waterproofing technical details, while stretch layering vests and
jackets enhance comfort. Throughout, colours are matt, for a unified urban performance look.
Y.Chroma:
The Altavista Down Jacket is an ideal gift for 2024, combining artisanal craftsmanship with modern design elements that provide style, warmth, and functionality. Here’s why:
Artisan-Crafted Details: The hand-crochet shoulders, which take an entire day to create, reflect the meticulous craftsmanship and attention to detail that Y.Chroma is known for. Made in Europe, these durable features ensure the jacket is not only stylish but built to last.
Luxurious and Functional Materials: With oversized gunmetal zippers, Cognac Silk™ lining, and Italian Thindown™ panels, this jacket provides ultimate warmth without shedding feathers or creating cold spots. The fine finishes add a sense of luxury and practical durability, while avoiding bulkiness.
Flattering Fit: The design avoids the common problem of making the wearer look bulky in winter coats. The Altavista cut is specifically designed to flatter the body, helping the wearer look more like a sleek superhero and less like a marshmallow, making it ideal for anyone concerned with appearance and fit.
Removable Hood and Deep Insulated Pockets: The removable down-filled hood adds versatility for changing weather, and the deep, insulated pockets provide functionality and warmth. Perfect for anyone who values practicality as well as fashion.
Fieldsheer:
THE HEATED FIELDSHEER BACKCOUNTRY JACKET IS BLUETOOTH-BASED AND CAN BE CONTROLLED WITH YOUR SMARTPHONE TO PROVIDE FOUR DIFFERENT HEAT LEVELS FOR MAXIMUM COMFORT – NO MORE NEED TO LAYER!
Jeremy Hoye:
“The King and Queen necklace works great for outerwear as it stands out – often men wear necklaces under their shirt, but the Sabre and Crown necklace is such a statement piece that it feels wrong to cover it up.” – says founder, Jeremy Hoye.
QVC:
QVC Weatherproof Men’s Ultra Luxe Puffer Jacket, $116.98 For walking the dog, carpooling the kids, or running errands, his everyday puffer had better perform, keep comfy, and suit his casual style. Thankfully, this water-resistant jacket is built to do all of the above.
CLIFTON:
Custom Full Zip Fleece Jacket
Unbeatable Personalization: The Berwick allows men to create their dream jacket, from seam-to-seam printing and Pantone-matched colors to trending patterns and optional features like hidden hoods and microfleece linings.
– Functional & Stylish: Crafted with durable, peached waterproof microfiber fabric, the Berwick provides superior protection from the elements while remaining sleek and modern.
– Gifts That Fit (Literally): Available in a wide range of sizes for men, women, and children, the Berwick ensures a perfect fit for everyone on your list.
QVC:
QVC Barefoot Dreams Malibu Collection Men’s Brushed Fleece Hoodie, $98.00Embrace the ultimate blend of comfort and style with this Malibu Collection men’s brushed fleece hoodie. This pullover features a unique double neckband, ribbed cuffs, and waistband, designed to keep you cozy while maintaining a sleek look.
Zegna:
Zegna: As winter sets in, new Oasi Cashmere sweaters emphasize our heritage while balancing form and function.
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