MICHAEL KORS GLOBAL BRAND AMBASSADOR DAHYUN “Dahyun is energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand,” said designer Michael Kors. For the campaign’s imagery and accompanying videos, Dahyun captivates in looks from Spring 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons
If you’re wondering why some influencers are earning six and seven figure advertising campaign deals, you’re reading the right article.
Brand ambassadors, as trusted influencers, have the power to sway consumer opinions and influence their purchase decisions. More importantly, their endorsements and personal experiences can significantly impact the buying behavior of their followers, leading to increased sales, revenue and brand identity for a company.
Michael Kors is pleased to announce its newest campaign with Global Brand Ambassador Dahyun, member of the global group TWICE. Captured by photographer Kim Hee June, the campaign channels this season’s easy, modern glamour, mixing the relaxed and casual with the sleek and chic.
SS24 CHINA AD STILLS 16x9 2
Through their advocacy, brand ambassadors contribute to increased visibility, credibility, and engagement for the brand, ultimately driving customer loyalty and attracting new followers or customers. When actors, artists, auteurs, musicians and designers are unafraid to reveal their thoughts, dreams and creative processes in a bid to connect — with history and with other human beings.
All too often, an ambassador with a high engagement score is in a perfect position to build trust with consumers. These days people share and interact with their followers and are seen as a credible source of information. A brand ambassador’s job is to promote a brand positively while aligning the brand with their individual lifestyle needs.
GLOBAL BRAND AMBASSADORS DAHYUN:
MICHAEL KORS GLOBAL BRAND AMBASSADOR DAHYUN “Dahyun is energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand,” said designer Michael Kors. For the campaign’s imagery and accompanying videos, Dahyun captivates in looks from Spring 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons
GLOBAL BRAND AMBASSADOR DAHYUN
“Dahyun is energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand,” said designer Michael Kors.
For the campaign’s imagery and accompanying videos, Dahyun captivates in looks from Spring 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons, attending both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during New York Fashion Week and starring in the Fall/Holiday 2023 MICHAEL Michael Kors campaign. Dahyun recently was also in attendance for the Fall/Winter 2024 Michael Kors Collection runway show this February.
For Spring 2024, Michael Kors channels a self-assured approach to dressing with a focus on chic, relaxed separates. There’s an easy, modern glamour to the ready-to-wear, with accessories that underscore the effortless yet high-impact mood. The spotlight is on two new shoulder bags, the Colby and the Tribeca, both polished, versatile designs that work day and night.
GLOBAL BRAND AMBASSADOR JC-T STAR:
JC T SS24 Ad Campaign Colby 4x5
GLOBAL BRAND AMBASSADORS SHU QI AND JC-T STAR IN SPRING 2024 MICHAEL KORS AD CAMPAIGNS
Michael Kors is pleased to announce two new campaigns featuring Global Brand Ambassador Shu Qi and Greater China Brand Ambassador JC-T. Both were captured by photographer Chen Man in campaigns that channel this season’s emphasis on personal style, mixing the relaxed and casual with the sleek and chic.
GLOBAL BRAND AMBASSADOR SHU QI:
MICHALE KORS GLOBAL BRAND AMBASSADOR SHU QI For the imagery and accompanying videos, Shu Qi and JC-T exude confidence in looks from Spring 2024, channeling a self-assured approach to dressing with a focus on chic, relaxed separates. There’s an effortlessness to the ready-to-wear, while accessories underscore the season’s relaxed yet high-impact mood. The spotlight is on two new shoulder bags, the Colby and the Tribeca, both polished, versatile designs that work day and night.
For the imagery and accompanying videos, Shu Qi and JC-T exude confidence in looks from Spring 2024, channeling a self-assured approach to dressing with a focus on chic, relaxed separates. There’s an effortlessness to the ready-to-wear, while accessories underscore the season’s relaxed yet high-impact mood. The spotlight is on two new shoulder bags, the Colby and the Tribeca, both polished, versatile designs that work day and night.
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