GANT COMMISSIONS NADIA LEE COHEN FOR LATEST WRANGLER COLLABORATION
GANT COMMISSIONS NADIA LEE COHEN FOR LATEST WRANGLER COLLABORATION
GANT COMMISSIONS NADIA LEE COHEN FOR LATEST WRANGLER COLLABORATION
Western Inspired Trends:
Cowboy and Western influences have been trending for years now. And the excitement has gone global. Quintessential western styles are even being seen in abundance on runways from Paris to Milan to New York.
Most recently, American sportswear brand GANT launched a collaboration with Wrangler. Gant commissioned British artist Nadia Lee Cohen, to direct, photograph and star in its campaign for GANT x Wrangler collaboration. Lee Cohen is recognized for her imagery that explores the balance between strength and fragility. In the GANT x Wrangler campaign, she portrays herself as a whip and lasso rodeo star alongside model Momo Ndiaye.
NADIA LEE COHEN FOR LATEST WRANGLER COLLABORATION
“Having Nadia Lee Cohen shoot and art direct the GANT x Wrangler campaign in a series of self-portraits really brought it all home. I think her way of capturing the essence of American culture; in all its glory and gloom alike, is unrivaled. She’s one of the most exciting artists of our time and we’re honored to have her on board for this project. On top of that, she’s also a sweetheart and an absolute delight to work with,” says GANT Creative Director, Christopher Bastin.
GANT COMMISSIONS NADIA LEE COHEN FOR LATEST WRANGLER COLLABORATION
The collaboration features a 30-piece capsule collection; including jeans, apparel and accessories for men and women, which explores the intersection of East Coast preppy and Western denim. Standout pieces include bootcut jeans with collegiate patches, a varsity jacket with a western embroidered motif and a faux-fur lined denim jacket. The limited collection will be sold in GANT and Wrangler channels worldwide beginning today.
Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashion, influencer marketing, celebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.
As a stylist and creative director, Joseph has worked with global icons like Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as Esquire, People Magazine, Robb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.
Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.
In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.
Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation
Subscribe to our newsletter and receive our latest news, posts and products.
