DSQUARED2 ONE LIFE ONE PLANET FW22: Dedicated To The Environment

DSQUARED2 ONE LIFE ONE PLANET FW22

The New Rules of Sustainability

When speaking of sustainable apparel and related industries, many brands are exploring new ways of reaching consumers to formulate their eco-friendly strategies. Pent-up consumer demand has created new opportunities for brands and manufacturers alike. Nonetheless, the big challenge is establishing quality datasets to keep on file for reference. These datasets impact the material- depending on where and how it is produced. Overall, the shift towards uniform standards is helpful. But the challenge for brands will be how to sustain it.

Last week, In Italy, I had the privilege of touring an apparel factory whose aim is to lower its carbon emissions. Detailing moments of my day, along with researching the greenwashed modifications in the manufacturing process, I couldn’t help but wonder how clean the manufacturing process would be. Upon reviewing the events’ supply chain, I was pleasantly surprised to learn how the next generation of eco-friendly business strategies can’t be built simply on industry claims. On the contrary, an independent third party often reviews it to ensure information remains up-to-date and relevant.

Dsquared2 is launching the second season of its ONE-LIFE ONE PLANET capsule collection. Dsquared2 is dedicated to finding ways to reduce environmental impact. The brand continues to explore solutions to reduce its environmental impact. And it is not just apparel we are talking about here; Dsquared2 extended the strategy to its corporate culture. Since February 2022, several company departments have undergone an educational program aimed at defining the significance of sustainability and structuring solid guidelines for the next steps in the future. The move reflects an increasingly global debate over how greenwashing practices should be measured and marketed.

“From a creative standpoint, it is exciting to continue exploring new paths, to challenge each other, and take another step into the future,” said Dean and Dan Caten.

Recently, a wide-ranging crackdown on greenwashing has focused on looking into fast-fashion brands such as H&M, Zara, and Uniqlo. The newly appointed eco-friendly czars are part of the Sustainable Apparel Coalition (SAC). The coalition pushed its member brands to publish ratings of their products’ sustainability performance by 2025; the trade body framed it as a significant stride towards more credible and trusted communication on the eco-credentials of garments, a complex topic that has been accelerating in scope for years now. And they are about to double down on their investigation. 

Sustainability is a complex topic covering many environmental and social issues. For Dsquared2, positive energy, curiosity, and enthusiasm for life distinguish the ONE-LIFE ONE PLANET FW22 collection. Technical outerwear and bags with utilitarian hooks and rugged outdoor boots shape the collection. 

The collection includes high-octane vibrant shades of yellow and orange, balanced by the intensity of blue and teal green, blend, evoking a positive spirit and dynamism- typical of those who care about the planet’s future. Yet, the eco-friendly topic is complex, but, once defined, the daily maintenance is not as complicated as fashion industry professionals. So long as brands can back up marketing claims and are presenting to consumers in an easy-teasy-to-understand, they should be in the clear.

A message amplified by the One Life One Planet print appears in some of the products, turning the collection’s name into a call to action. Measuring all of those is an ongoing challenge, and brands need to express to the customer that the being measured is clear and any gaps are also communicated. From pre-consumption recycled nylon to organic cotton or recycled cashmere, the materials sourced result from our effort to ease the product’s environmental impact. A journey that is consistently evolving in terms of internal awareness and operations is now shared by several productions and commercial partners of the brand.

The products of the ONE LIFE ONE PLANET FW22 collection will drop in all the Dsquared2 stores, website, and selected WW retailers in October 2022 and will be available for purchase at https://www.dsquared2.com/us/.


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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashioninfluencer marketingcelebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon MuskJustin BieberRichard BransonKaty PerryTom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as EsquirePeople MagazineRobb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation

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