In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own…
Category: Style & Beauty
Messaging And Marketing Automation: Here's How Luxury Brands Are Hacking Growth In A New Customer Era
Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response…
Ralph Lauren: A Virtual Store Experience That Will Change Shopping Forever
RALPH LAUREN REINVENTS THE HOLIDAY SEASON WITH A DIGITAL-FIRST APPROACH This holiday season, Ralph Lauren is focused on pivoting their approach. Given the nature of the world people are living in now, Ralph Lauren is re-thinking the global its holiday strategy by creating a holistic, digital-first approach— to bring the season to life in a…
Crafted With Cutting-Edge Material Outerwear Takes On A New Role
The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the…
Menswear 2021: The Sky’s The Limit
Menswear of the future will be defined by its intense connectivity of interdependence with the consciousness of mankind. The captivating news in 2020 is that people around the world learned to live and work together remotely. Yet, despite being united in separation, modern times beckon change. More to the point, 2020 has thrust civilization forward…
Dolce Gabbana Takes A Fresh Platform Of Identity With A Steady Flow Of Style Influencer’s As Rudy Bundini
Since it was founded in 1985, Italian fashion powerhouse Dolce & Gabbana established a trendsetting appeal. From the inception, the apparel brand made it clear that producing the highest quality would be an essential part of its philosophy. This spring/summer 2020 season, the superlative gathering of fine craftsmanship and sleek modification offers persuasive proof of how well…
20 Best CBD Oils To Try This Year
With the passing of the 2018 Farm Bill, CBD sales spread like wildfire in 2019. However, because of the huge numbers of brands entering the market, many consumers became overwhelmed by the abundance of choices. To help you out, I’ve looked at hundreds of CBD brands, taking a variety of factors into account, and have…
