Victor Belmondo redefines timeless style in Berluti’s SS25 collection. A perfect fusion of Italian craftsmanship and French sophistication, his effortless charm brings the Maison's vision of elegance to life. #Berluti #VictorBelmondo #SS25
In recent years, luxury menswear brands have embraced a new wave of collaboration with celebrities, models, and athletes. These partnerships are not merely about adding star power but are a strategic alignment of style, values, and vision. When it comes to influencing brand DNA, such partnerships bring a fresh, dynamic energy that reflects the times—while still staying true to the heritage and craftsmanship that made these brands iconic in the first place.
Berluti, an Italian-origin brand that became part of French culture, exemplifies this evolving intersection of old-world craftsmanship and modern celebrity allure. As part of the prestigious LVMH group, Berluti marries its Italian roots with French elegance. This fusion of two rich cultures is reflected in the brand’s DNA, which remains deeply anchored in its Italian heritage despite its French ownership. And now, with the introduction of Victor Belmondo as the brand’s new ambassador, the Maison takes another step forward in its journey of bringing this timeless elegance into the future.
Berluti, a brand that has beautifully blended its Italian origins with its French heritage, continues to showcase a mastery of timeless craftsmanship while embracing modern elegance. For the SS25 collection, the Maison has refined its approach, honoring the traditional Italian values of leatherwork and tailoring, while integrating a fresh, contemporary vision that speaks to today’s fashion-forward sensibility. The collection’s colors – Blu minerale, Arancio vermiglio, Legno bruciato, and Appennini – are inspired by the Italian countryside, evoking a sense of natural elegance and maturity. These shades feel like a sophisticated narrative of tradition, yet their execution in Berluti’s fabrics and leathers brings them into the present with a relaxed but polished tone.
What stands out most in Berluti’s SS25 collection is the flawless craftsmanship that underpins every piece. The raincoats, which balance sharp tailoring with effortless wearability, embody the brand’s evolution of both function and style. The forestière-style work jacket, meanwhile, offers a nod to the classic Italian workwear but is elevated through the use of luxurious leather, and patinated finishes, which is an unmistakable hallmark of Berluti’s approach. These are pieces that merge utility with beauty, giving the wearer an understated yet confident elegance. When combined with the iconic Berluti shoes – from the Alessandro to the new Oslo or Escale loafer – the ensemble truly embodies a sense of sprezzatura, a relaxed but deliberate elegance.
Victor Belmondo’s collaboration with Berluti for SS25 adds an authentic charm that is hard to ignore. His effortless ability to pair the Maison’s standout pieces with his own charismatic presence brings the collection to life in a way that feels both fresh and timeless. Victor’s natural style and connection to both France and Italy resonate deeply with the brand’s dual heritage, making him the perfect ambassador for Berluti’s vision of contemporary elegance. The way he effortlessly combines classic menswear staples with modern flair reflects the very essence of Berluti’s new chapter. It’s clear that this collection not only celebrates the artistry of craftsmanship but also signifies a new era for Berluti, one that blends heritage and modernity seamlessly into each piece.
The Dual Heritage of Berluti and Victor Belmondo
Victor Belmondo, born from the fusion of French and Italian cultures, embodies the very essence of Berluti. Just as Berluti has been shaped by both French and Italian influences, so has Victor. The brand’s ability to adapt and evolve, while staying true to its roots, is what makes its identity so strong and timeless. This parallel between Victor and Berluti isn’t just a coincidence—it’s a natural convergence of two identities that both hail from a rich tradition of style and craftsmanship.
Berluti CEO Jean-Marc Mansvelt expressed, “Victor Belmondo personifies the Berluti spirit – that fusion of heritage and modernity, elegance and audacity.” This fusion of styles is at the heart of Berluti’s brand evolution, which, like Victor, blends the best of two worlds—balancing refinement with effortless ease, much like the modern man who embraces tradition while exploring the future of style.”
The Modernization of European Style: The Global Evolution
While the global fashion world becomes increasingly interconnected, European style retains an edge all its own. In a world where style is now universally accessible, it’s important to acknowledge how French and Italian menswear maintain a distinct flair. The elegance of French tailoring, combined with the rugged refinement of Italian craftsmanship, continues to set these two nations apart in the global menswear market. As cultures blend, these nuances are what make European style still so captivating, often drawing inspiration from their local roots while appealing to an international audience.
This is precisely what Berluti captures—an understanding that while style has gone global, there’s a certain “beat” that French and Italian menswear carries that is both timeless and unique. Whether it’s the sharp cuts of a French blazer or the rich leather patina of an Italian shoe, these elements create a legacy that transcends borders and trends.
The Berluti SS25 Collection: A New Era of Style
The Berluti Spring-Summer 2025 collection stands as a testament to the Maison’s vision of bringing this fusion of heritage and modernity to life. Featuring key pieces like the sharp raincoat, the forestière-style work jacket, and the iconic leather shoes, Berluti’s SS25 collection reflects a perfect balance of sophisticated elegance and laid-back luxury.
What makes this collection so extraordinary are the five standout aspects:
- Heritage Craftsmanship: The intricate attention to detail in every piece, from leather accessories to ready-to-wear items, shows Berluti’s commitment to masterful craftsmanship.
- Dual-Cultural Influences: The color palette—Blu minerale, Arancio vermiglio, Legno bruciato, and Appennini—draws directly from Italian tradition, blending beautifully with the overall French chic aesthetic.
- Modern Silhouettes: The collection combines sharp, tailored looks with more relaxed, comfortable pieces, reflecting the evolving nature of modern menswear.
- Signature Footwear: Berluti’s iconic footwear, like the Alessandro and Playtime, remain the cornerstone of the collection, offering timeless luxury.
- Effortless Elegance: Throughout the collection, there is a consistent theme of “sprezzatura”—that natural, unforced elegance that Victor Belmondo exemplifies in his personal style.
Victor Belmondo: A Rising Star and Perfect Fit for Berluti
Victor Belmondo, an actor whose career is on the rise, is the perfect embodiment of Berluti’s vision. The grandson of the legendary Jean-Paul Belmondo, Victor has already cemented his place as one of France’s brightest young talents. His versatility on screen and his effortless charm off it make him an ideal ambassador for Berluti. Just like the Maison itself, he represents the convergence of old and new—honoring the past while embracing modernity with poise and charisma.
Belmondo’s style is rooted in an authenticity that aligns perfectly with Berluti’s values. His refined yet laid-back approach to fashion brings a fresh energy to the brand’s image, blending his French and Italian heritage to craft a look that speaks to a new generation of menswear enthusiasts.
Berluti and Victor Belmondo – A Remarkable Story
The partnership between Berluti and Victor Belmondo is not just a moment in fashion; it’s a story of two legacies coming together to write a new chapter in the history of luxury menswear. Together, they represent a dialogue between generations, one that is sure to resonate with men around the world who appreciate the subtle, enduring elegance of both French and Italian style. This collaboration is a testament to the power of heritage, modernity, and the remarkable allure that both Berluti and Victor Belmondo bring to the world.
Save Article
