FILA has teamed up with Brooklyn streetwear brand FLAN.
Brooklyn-based streetwear brand, FLAN and sports brand, FILA, are serving one of the most popular breakfast foods, French Toast, in the form of limited-edition sneakers:
FILA has teamed up with Brooklyn streetwear brand FLAN. The new trailblazer, which encapsulates its stellar performance, merges happy-go-lucky urban style and fun. The launch inspires the sense of sight by integrating multiple shades of base tone colors and complementing them with high-octane color accents.
For over fifty years, FILA has played a significant role in the pursuit of sport. In 1911, the brand launched in Biella, Italy. The brand will go down in history as it introduced color on the tennis court in 1973. FILA embraces a philosophy of invention and commitment to performance.
The sneaker was designed for FILA’s trendy Renno silhouette, blending modern style with enough comfort to make you feel as light as the whip cream on french toast. FLANS’ inspiration behind the color palette stems from the breakfast favorite, french toast with added doses of maple syrup, strawberries, melter butter, and whipped cream. More to the point, the white sole represents the breakfast plate, the four shades are for the bread, the perforated red and green eye stays symbolize the strawberries, and the yellow tongue represents melting butter.
Flan aims to celebrate creativity by celebrating the senses. The delight of viewing color, the feel of comfort, and the importance of taste – especially when making french toast with love! An acronym holding to the brand’s ethos, FLAN means Forever Laughing At Nothing, and that’s a mission that drives all involved in the company.
Customers can personalize their FILA Renno X FLAN footwear by adding additional toppings, including red laces for the strawberries, butter in the form of yellow laces, or whipped cream white laces. The sneaker launch includes a french toast and strawberries recipe printed on the sock liners, including a graphic of the breakfast dish appearing on the back heel. “As FLAN often do, we tried to focus on food that unequivocally brings joy to the person consuming it. No food brings on that wave of happiness like French Toast, a staple in kitchens worldwide.” – FLAN founders Jared Vinik and Peter Sholley.
Flan aims to celebrate creativity with the senses. The delight of viewing color, the feel of comfort, and the importance of taste – especially when making french toast with love! An acronym holding to the brand’s ethos, FLAN means Forever Laughing At Nothing, and that’s a mission that drives all involved in the company.
Customers can personalize their FILA Renno X FLAN footwear by adding additional toppings, including red laces for the strawberries, butter in the form of yellow laces, or whipped cream white laces. The sneaker launch includes a french toast and strawberries recipe printed on the sock liners, including a graphic of the breakfast dish appearing on the back heel.
Only 100 FILA Renno x FLAN sneakers will be available exclusively on flanlabs.com for USD 118 in US Men’s Sizes 5-13 (which can translate to corresponding women’s sizing) starting Friday, November 4, 2022.
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