Maluma’s recent performance at the Accor Arena in Paris was a testament to his evolving style and influence. Dressed in a striking Dolce & Gabbana Sicilia-fit suit, he shows how luxury menswear is integral to shaping his global brand.
Redefining Brand DNA: Celebrities and Luxury Menswear
In the ever-changing landscape of pop culture, luxury menswear has become more than just a fashion statement—it’s a key ingredient in the personal brand of many male celebrities. As they continue to push boundaries in music, film, and entrepreneurship, these stars are utilizing high-end fashion to solidify their place in culture and to amplify their influence. Through strategic collaborations with designer brands, they are rewriting what it means to be a true style icon.
By aligning themselves with luxury labels like Dolce & Gabbana, these men are not only making bold fashion statements but are also shaping a new narrative where style and success go hand-in-hand. In an age where image is everything, celebrities understand that what they wear on stage or at public events can significantly elevate their personal brand, and in turn, connect them with a larger, more diverse audience.
Here’s a look at five male celebrities who are using designer brands to fuel their growing popularity and expand their brand DNA.
5 Male Celebrities Who Are Wearing Designer Brands on Stage and Growing Their Audience
- Maluma
The Colombian reggaeton singer has seamlessly merged his music with luxury fashion, aligning with brands like Dolce & Gabbana to elevate his persona. His style reflects his bold, unapologetic approach to his career—an approach that speaks to both men and women. - Harry Styles
Known for his boundary-pushing fashion choices, Harry Styles regularly collaborates with high-fashion brands like Gucci and has become a beacon of gender-fluid fashion, drawing a loyal and diverse following. - A$AP Rocky
A pioneer in blending streetwear with luxury fashion, A$AP Rocky’s collaborations with designers like Raf Simons and Dior have placed him at the forefront of the fashion world, resonating with young, fashion-conscious fans. - Timothée Chalamet
Chalamet’s partnership with high-end labels like Louis Vuitton and Haider Ackermann has cemented his status as a modern-day fashion icon, earning him the admiration of both the film industry and the fashion world. - Bad Bunny
With his eclectic style, Bad Bunny has become a major figure in both the music and fashion worlds, consistently working with brands like Balenciaga and making high-fashion accessible to his diverse audience.
Maluma: The Rise of an Icon
Maluma, born Juan Luis Londoño Arias in Medellín, Colombia, is no stranger to fame. From his early days in reggaeton to his meteoric rise as one of Latin music’s biggest stars, Maluma has built a reputation as much for his charisma as for his musical talent. His unique ability to blend reggaeton, Latin trap, and pop has made him an international sensation, and his audience continues to grow globally.
What truly sets Maluma apart in the entertainment industry, however, is his creativity. He has mastered the art of reinvention. Whether it’s through his ventures as an entrepreneur, his involvement in fashion, or his experimentation with musical styles, Maluma has always been ahead of the curve. His innovative mindset allows him to redefine what it means to be a Latin artist in today’s world.
What makes him even more compelling is his ability to relate to both men and women. His raw sex appeal and confident attitude draw in female fans, while his lifestyle and fashion choices resonate with men looking for inspiration. Maluma doesn’t just perform—he embodies a way of living. His brand is a mix of sexiness, sophistication, and luxury that makes him universally appealing.
Meeting Maluma: A Glimpse Into His Charismatic Energy
I had the privilege of meeting Maluma years ago while working in Miami. From the moment he walked into the room, his energy was undeniable—he exuded charisma and confidence, but in a way that was completely approachable. Maluma’s sense of style was impeccable even then, always exuding a certain coolness and refinement. What impressed me the most was how grounded he seemed despite his fame, and how his interactions with everyone around him felt effortless and genuine.
His ability to make both men and women feel seen and valued is something rare in this industry. Women flock to him for his undeniable sex appeal, while men gravitate toward his enviable lifestyle and sharp fashion choices. His persona transcends traditional celebrity culture, blending music, fashion, and personal branding into one powerful narrative.
Maluma in Dolce & Gabbana: A Performance to Remember
Maluma’s choice to wear Dolce & Gabbana for his performance at the Accor Arena in Paris on March 23, 2025, is a clear reflection of how luxury menswear is a key tool in the arsenal of today’s celebrity brand-building.On March 23, 2025, Maluma took the stage at the Accor Arena in Paris, and his performance was more than just a musical showcase—it was a masterclass in luxury menswear. Styled by the talented @stephanieescobar_, Maluma donned a stunning Sicilia-fit wool double-breasted pinstripe suit from Dolce & Gabbana’s FW25 runway collection, complete with exaggerated peak lapels. This choice wasn’t just a wardrobe selection; it was a statement—a bold move that underlined his status as both a musician and a fashion icon.
As someone who teaches menswear at the Fashion Institute of Technology, I couldn’t help but admire the sheer elegance and sophistication of the look. The sharp lines of the suit enhanced Maluma’s natural charisma, while the pinstripes added a touch of timeless Italian craftsmanship that perfectly complemented his stage presence. It wasn’t just about wearing a luxury brand—it was about owning the look and making it his own.
The Dolce & Gabbana ensemble not only highlighted Maluma’s growing influence in the fashion world but also illustrated how he is evolving into a style icon whose wardrobe choices are just as pivotal to his brand as his music. In a space where many celebrities are aligning themselves with high-end brands, Maluma’s style is a reminder that fashion and music are more intertwined than ever before.
The Evolution of Maluma’s Brand
In 2025, Maluma is no longer just a reggaeton artist—he is a global brand, and his collaboration with Dolce & Gabbana is a testament to his evolution. From his humble beginnings to becoming one of the most influential Latin artists in the world, Maluma continues to push the boundaries of what it means to be a celebrity in the modern age. Through his music, entrepreneurial ventures, and impeccable sense of style, he stands as a beacon for how today’s stars are using luxury menswear to define their unique brand DNA. And with each step, he’s proving that his star is just beginning to rise.
Save Article
