AMIRI debuts its new outerwear collection, reimagining signature motifs like the MA Quad Monogram and Bones appliqué. Set against an imaginative snow-capped Hollywood landscape, the campaign merges cinematic fantasy with bold, elevated winter style.
Introduction: The Origins of Outerwear
Outerwear has been a necessity for humans since the dawn of time. Archaeological evidence suggests that the first forms of outerwear were crafted by early humans during the Ice Age, around 170,000 years ago, as they adapted to colder climates. These early garments were made from animal skins and furs, providing warmth and protection. As humans migrated and developed different tools, the craftsmanship of these garments evolved, leading to more sophisticated designs suited for various environments.
The First Brand to Manufacture Outerwear
Fast forward to the modern era, the first brand to officially manufacture outerwear as we know it today was Mackintosh, launched in Scotland in 1823 by Charles Macintosh. He invented a revolutionary waterproof fabric that became the hallmark of the classic “Mac” raincoat, an iconic piece still worn today. This marked the beginning of the outerwear industry, which has grown into a multi-billion-dollar global market.
The Evolution of Outerwear in Modern Times
In recent years, outerwear has transcended its functional roots to become a major fashion statement. The fusion of style, performance, and technology has redefined what men look for in a jacket or coat. From lightweight technical jackets that offer extreme weather protection to sleek urban designs for everyday wear, outerwear now caters to a wide array of lifestyles. In 2023, the men’s outerwear industry brought in an impressive $11.5 billion in global revenue, reflecting its growing importance in men’s fashion.
Modern Icons of Outerwear
Today, several famous men are known for their impeccable taste in outerwear, blending functionality and style:
- David Beckham – often spotted in tailored overcoats that exude timeless elegance.
- Ryan Reynolds – famous for effortlessly blending casual and luxury styles with jackets from high-end designers.
- Michael B. Jordan – regularly seen in cutting-edge, tech-savvy jackets that combine style and performance.
What Men Look for in Outerwear: Top 10 Trends
When shopping for outerwear, men typically prioritize the following features:
- Durability – Long-lasting fabrics like wool or Gore-Tex.
- Weather Resistance – Waterproof and windproof materials.
- Insulation – Superior warmth without bulk, thanks to innovations in synthetic and down insulation.
- Style – Sleek, versatile designs that transition from day to night.
- Tech Features – Smart jackets with features like built-in heating or wireless charging.
- Breathability – Lightweight and ventilated for comfort in all weather conditions.
- Sustainability – Eco-friendly materials and ethical manufacturing.
- Fit – Tailored designs that flatter the body without being restrictive.
- Versatility – Multi-functional designs that can be worn in various settings.
- Brand Reputation – Trusted brands known for quality and craftsmanship.
Gifting Outerwear: The Perfect Present for Every Man
Outerwear is an ideal holiday gift for the special man in your life. Here’s a breakdown of the types of men who would appreciate a stylish new coat or jacket:
- The Adventurer – A man who loves the outdoors will appreciate a rugged, weather-resistant parka or insulated jacket.
- The Urban Professional – A tailored wool overcoat or a trench coat is perfect for his daily commute.
- The Trendsetter – Look for cutting-edge styles, like tech jackets with modern features.
- The Athlete – A lightweight, breathable performance jacket will enhance his workouts.
- The Minimalist – A sleek, timeless bomber or leather jacket will suit his understated style.
Conclusion: The Best Outerwear to Look for This Season
When choosing outerwear, look for pieces that combine functionality with style—whether it’s a high-performance parka for the winter months or a classic overcoat that never goes out of style. This holiday season, the outerwear market offers something for every type of man, making it the perfect gift to keep him looking sharp and feeling warm.
On behalf of the team at StyleLujo.com, we wish all of our readers a joyful and prosperous holiday season. May your gift-giving be filled with warmth, style, and success. Happy New Year 2025!
AMIRI:
AMIRI’s signature motifs—the Bones appliqué and the MA Quad Monogram—are featured throughout the collection. For menswear, the MA Quad Monogram in a micro jacquard print is featured on gilets and jackets in deep red or black. Offered in the same color-ways, the Bones appliqué is displayed on jacket sleeves with a cursive ‘AMIRI’ logo across the chest for menswear and mirrored in a cropped silhouette for womenswear. The MA Quad Monogram macro print is seen in black or a midnight blue, the latter a retail exclusive, and across a cropped womenswear silhouette in chocolate and pale pink.
Stone Island:
The introduction of highly functional GORE-TEX pieces is the core this season of STONE ISLAND STELLINA, the collection centred on a layered performance wardrobe. Pieces such as a padded down jacket and hooded shell jacket have a 100% recycled BIONIC Polyester textile made from 50% plastic collected from oceans, and 50% post-consumer plastic waste, which is bonded to a waterproof and breathable GORE-TEX laminate. The garments, exhibit the black diamond label reserved for high-performance garments. The pieces are cut ergonomically to allow ease of performance and movement, with taped zips and waterproofing technical details, while stretch layering vests and
jackets enhance comfort. Throughout, colours are matt, for a unified urban performance look.
About the Author:
Joseph DeAcetis is a visionary force in the world of fashion, celebrated as one of the finest wardrobe stylists and art directors of his generation. His expertise and creativity have earned him accolades throughout the industry, placing him at the forefront of fashion’s evolution. Joseph’s work seamlessly weaves together style, culture, art, and fashion, with a special focus on the shifting landscape of menswear.
Throughout his distinguished career, Joseph has had the honor of styling and interviewing global icons, including Elon Musk, Justin Bieber, Richard Branson, Katy Perry, Tom Brady, and A$AP Rocky, among others. His expertise extends far beyond styling, as he has also made significant contributions as an award-winning journalist and author. Joseph’s work has appeared in esteemed publications such as Esquire, People Magazine, Forbes, Robb Report, and Playboy, where his deep insights and compelling storytelling have solidified his reputation as a leading voice in fashion journalism.
Joseph most recently served as Creative Fashion Director at Forbes Media, where his dual role as critic and reporter allowed him to explore the intersection of technology and fashion, always championing the transformative power of style. As the founder and president of POTRO, the premier Latinx menswear brand, Joseph is redefining modern menswear with a commitment to celebrating Latinx heritage and craftsmanship.
With an authoritative yet relatable voice, Joseph DeAcetis continues to inspire and influence the world of fashion, setting new standards for success and innovation.
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