Cole Hauser showcases the rugged elegance of his Frye Boot collection, blending timeless craftsmanship with modern style. These boots are designed for comfort, durability, and versatility, perfect for any adventure, from the ranch to the city streets
Cowboy boots have long been a symbol of rugged masculinity and American heritage. Over the years, these iconic boots have evolved from functional footwear to a fashion statement, embodying the grit and spirit of the American West. Now, in an exciting collaboration, Cole Hauser, star of Yellowstone, has teamed up with FRYE to bring his personal style to a new collection of cowboy boots. But what’s the story behind these boots, and why do they remain a lasting staple of American fashion?
The Birth of Cowboy Boots: A Historical Overview
The cowboy boot traces its origins to the 1800s in the American West. The first true cowboy boots are believed to have been made around 1870 in Kansas, where bootmakers H.J. Justin and Charles Hyer designed durable boots tailored for cowboys. These boots were created for long days on horseback, featuring a pointed toe for easy stirrup access, high heels for stability, and tall shafts to protect the legs from brush and harsh conditions.
The First Brand to Manufacture Cowboy Boots
The first company to mass-produce cowboy boots was Hyer Boot Company, founded by Charles Hyer in Olathe, Kansas, in 1875. Hyer’s early designs set the foundation for what would become a footwear legacy. Though the company no longer exists under its original name, the cowboy boot’s influence has only grown.
Why Are They Called “Cowboy Boots”?
Cowboy boots earned their name because they were crafted specifically for cowboys, offering the functionality needed for riding and working in the rugged terrain of the American West. Over time, the term has evolved to describe any boot with a distinct pointed toe, angled heel, and mid-calf shaft.
The Cowboy Boot Industry Today
The cowboy boot industry generates more than $3 billion annually, showcasing the enduring popularity of this footwear. From fashion enthusiasts to practical buyers, the market for cowboy boots continues to grow, and brands like FRYE have successfully merged heritage with modernity.
The FRYE Company: Craftsmanship at Its Best
FRYE, founded in 1863 by John A. Frye in Marlborough, Massachusetts, has been a leader in quality craftsmanship for over a century. Originally making durable boots for factory workers, FRYE has since expanded into Western wear, making it a staple for those seeking high-quality cowboy boots. Today, FRYE is headquartered in New York City, with a commitment to heritage and timeless craftsmanship. Their cowboy boots are produced with care and precision, blending old-world techniques with modern design.
As of now, the CEO of Frye Boots is Adrienne Lazarus. She has held this position since May 2015, after being appointed by Global Brands Group, which owns The Frye Company. Under her leadership, Frye aims to enhance its position as a leading lifestyle brand, focusing on a modern interpretation of its rich heritage
FRYE boots are primarily made in Mexico today. While the brand was originally founded in the United States and manufactured its boots domestically, production has since moved to Mexico, known for its skilled craftsmanship in leatherwork. Some of FRYE’s boots and products are also made in other countries, but Mexico is the primary location for their boot production due to the quality of artisanship available there.
The Evolution of Cowboy Boots in Modern Times
While cowboy boots maintain their classic design features, they have evolved to meet modern standards of comfort and style. Brands like FRYE have continued to innovate, incorporating premium materials and modern craftsmanship techniques to ensure these boots remain relevant today.
Ruggedly Handsome: 5 Sexy Celebrities Rocking Cowboy Boots with Unmatched Style
1. The Montana Boyz
Overview: The Montana Boyz, composed of TikTok influencers Levi and Jaxon Hensley, are known for their entertaining content featuring humor, country lifestyle, and a rugged, adventurous spirit. They have gained a massive 1 Million following on social media for their relatable and comedic takes on life in Montana, showcasing their love for the outdoors, family, and the western lifestyle.
2. Jason Aldean
Overview: Jason Aldean is an American country music singer and songwriter known for his deep voice and captivating stage presence. With numerous chart-topping hits and awards to his name, Aldean is a dominant figure in the country music industry. His rugged looks and authentic style resonate with fans, making him a beloved icon in contemporary country music.
3. Gael García Bernal
Overview: Gael García Bernal is a Mexican actor and producer celebrated for his compelling performances in films like Y Tu Mamá También and The Motorcycle Diaries. Known for his rugged good looks and versatility, Bernal has made a significant impact in both Latin American and global cinema, becoming a prominent figure in the film industry.
4. Pablo Morais
Overview: Pablo Morais is a Brazilian actor and model known for his striking features and charming personality. He has modeled in the AW24 advertising campaign for the premier LATINX menswear brand POTRO, showcasing a stylish ruggedness while being styled in cowboy boots throughout the campaign. Morais has gained popularity through his roles in television and film, often portraying strong and charismatic characters, making him a standout in contemporary Latin male representation.
5. Max McNown
Overview: Max McNown is a rising singer and influencer known for his engaging presence on social media platforms. He combines elements of pop and hip-hop in his music, gaining popularity for his relatable lyrics and modern aesthetic. With a rugged charm and authenticity, McNown appeals to a younger audience, building a dedicated fanbase of 1.7 Million on Tik Tok.
5 Types of Men Who Look Great in Cowboy Boots
- The Rancher – Classic and practical, these boots are made for real work.
- The Urban Cowboy – Balancing ruggedness with city style.
- The Performer – Musicians and actors alike have embraced the cowboy boot as a symbol of rebellion and style.
- The Adventurer – A versatile look for outdoor explorers.
- The Trendsetter – Men who boldly wear cowboy boots as part of their everyday fashion.
Cole Hauser and FRYE: A Collaboration for the Modern Cowboy
Enter Cole Hauser, the rugged actor best known for his role as Rip Wheeler on the hit series Yellowstone. Cole embodies the modern cowboy—tough, resilient, and effortlessly stylish. Hauser’s collaboration with FRYE brings together his Western roots and the brand’s legacy of craftsmanship.
In Hauser’s own words:
“I’ve always believed in quality craftsmanship and FRYE has truly mastered that. Each pair of cowboy boots in my collection is designed to reflect not only FRYE’s timeless heritage but also the essence of my personal Western style. Whether you’re out on a ranch or in the city, the boots in my collection are built for comfort, durability, and good looks.”
This collection reflects Hauser’s personal values—boots that are both rugged and refined, perfect for the modern man who values quality and durability.
What Men Look for in Cowboy Boots
When shopping for cowboy boots, men often seek:
- Comfort – Built for all-day wear.
- Durability – Made from high-quality materials to last.
- Style – A timeless design that makes a statement.
Appeal of FRYE
FRYE appeals to men aged 25-50 who value quality craftsmanship and heritage. Psychographically, their audience resonates with men who appreciate tradition but are looking for a modern twist—those who want products that tell a story of authenticity and rugged strength.
Three Reasons Why This Collaboration Will Resonate with Consumers
- Heritage and Modernity – FRYE’s legacy of craftsmanship combined with Cole Hauser’s contemporary Western style creates a product that bridges past and present.
- Authenticity – Hauser’s genuine connection to Western life and FRYE’s dedication to quality will resonate with consumers who value authenticity.
- Quality Craftsmanship – Both FRYE and Hauser focus on producing boots that are built to last, making them a solid investment for the American man.
Cowboy Boots, A Timeless Symbol of Rugged Individualism
Cowboy boots, once worn by cowboys on the open plains, have transformed into a timeless fashion staple. They continue to symbolize rugged individualism, adventure, and strength. As Cole Hauser brings his Western roots into the mix with his collaboration with FRYE, it’s clear that cowboy boots will remain a symbol of exploration and toughness for years to come. So, whether you’re in the city or out on the range, as Cole Hauser says, these boots are built for “comfort, durability, and good looks.”
For further details about Cole Hauser’s collection and Frye’s offerings, visit Frye’s official website.
About the Author:
Joseph DeAcetis is a visionary in the world of fashion, renowned as the best wardrobe stylist and art director of his generation. His impressive accolades and unmatched expertise set him apart in the industry. Joseph covers the intersections of style, culture, art, and fashion, with a particular emphasis on the evolving status of menswear.
Throughout his illustrious career, Joseph has penned award-winning columns for top-tier publications such as Esquire, People Magazine, Robb Report, and Playboy. His profound insights and engaging narratives have made him a leading voice in fashion journalism.
Most recently, Joseph served as the creative fashion director for Forbes Media, where he excelled as both a critic and reporter. His extensive body of work highlights the importance of dressing for success and explores how technological advancements are reshaping the fashion industry. Joseph’s authoritative yet approachable voice continues to inspire and influence fashion enthusiasts worldwide.
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