SanMar’s Bold Step Towards Sustainability: Partnering with bluesign® for a Greener Future

How SanMar Reinforces Its Commitment to Ethical Manufacturing with Sustainable Practices

SanMar partners with bluesign® to enhance sustainability in textile production. This collaboration ensures eco-friendly practices and responsible chemical management, reinforcing SanMar’s commitment to ethical manufacturing and environmental leadership.

SanMar Corporation, one of the largest suppliers of promotional products in the United States, continues to redefine the standards of sustainability in the textile industry. Founded over 50 years ago by Marty Lott, SanMar has grown into a powerhouse in the wholesale imprintable clothing and accessories market. What sets SanMar apart is its family-owned ethos, long-standing commitment to quality, and forward-thinking approach to environmental stewardship.

A Personal Review of SanMar’s Commitment

As someone who has followed SanMar’s journey in the textile industry for many years, I can personally attest to the company’s unwavering dedication to sustainability and ethical business practices. SanMar has always stood out to me as a brand that not only talks about change but actively works to implement it. Their decision to join the bluesign® partnership is a bold and commendable move that aligns perfectly with the current demands of environmentally conscious consumers. SanMar’s ability to marry innovation with responsibility sets them apart in the industry, and I look forward to seeing how they continue to push the boundaries of sustainable fashion.

In a powerful new move, SanMar recently announced its partnership with bluesign®, becoming a part of the global network dedicated to responsible manufacturing and environmental safety. This partnership positions SanMar at the forefront of sustainable innovation in the promotional products industry, allowing them to better integrate ethical production practices throughout their entire supply chain.


A Deep Dive Into SanMar and Its Sustainability Commitment

Founded in 1971, SanMar began with a simple idea: create great products with integrity. What started as a small business with a strong focus on relationships and trust has expanded into an industry leader with nine distribution centers nationwide and a catalog featuring over 30 top brands. Yet, despite its growth, SanMar has never lost sight of its core values of honesty, transparency, and sustainability. Now, with the bluesign® partnership, SanMar is embarking on a new chapter of responsible manufacturing that strengthens its leadership in the sustainability arena.

bluesign® is an internationally recognized sustainability standard that ensures textiles are produced with minimal environmental impact and responsible chemical management. SanMar’s decision to adopt these high standards across their supply chain underscores their commitment to reducing their ecological footprint and contributing to a more sustainable future.


What the bluesign® Partnership Means for SanMar

By joining the bluesign® System, SanMar gains access to an innovative framework that helps manufacturers meet strict environmental and safety criteria throughout the production process. This partnership allows SanMar to ensure that its products are safe for both consumers and the planet, minimizing waste and harmful chemicals. Additionally, it aligns perfectly with their long-term sustainability objectives, including environmental conservation, ethical sourcing, and corporate responsibility.

According to Daniel Rüfenacht, CEO of bluesign technologies ag, “SanMar’s decision to partner with bluesign® is a testament to their dedication to sustainability and responsible manufacturing.” This endorsement from a key figure in the global sustainability movement marks SanMar’s growing influence not just as a product supplier, but as a leader in environmentally conscious business practices.

SanMar’s Senior Manager of Sustainability, Emily Gigot, emphasized the importance of the collaboration: “The awareness and importance of sustainability is growing within our industry, and we’re excited to add bluesign® to our bench. We look forward to leveraging the bluesign system and their team of experts to improve our programs and to continue providing our customers with products made to the highest environmental standards.”


Sustainability in Action: SanMar’s Services and Innovations

SanMar’s commitment to sustainability extends far beyond their partnership with bluesign®. The company is working tirelessly to reduce waste, improve energy efficiency, and increase the use of eco-friendly materials in their products. Through a combination of responsible sourcing, ethical production, and innovative design, SanMar continues to set new benchmarks for sustainability in the promotional products industry.

As part of its broader sustainability initiative, SanMar offers:

  • Eco-Friendly Product Lines: SanMar provides a growing selection of apparel made from recycled and organic materials, giving customers sustainable options for their promotional needs.
  • Responsible Chemical Management: By adhering to bluesign® standards, SanMar is ensuring that harmful chemicals are phased out from their manufacturing processes, protecting both the environment and workers.
  • Supply Chain Transparency: SanMar’s commitment to openness and transparency is evident in how they manage their global supply chain, ensuring compliance with the highest environmental and ethical standards at every step.

Leading by Example: SanMar’s Goals for a Sustainable Future

SanMar’s journey toward sustainability is far from over. With the bluesign® partnership marking a significant milestone, the company is poised to lead the industry in adopting responsible practices. By continuing to expand their eco-friendly product lines, reduce their carbon footprint, and support the communities they operate in, SanMar is setting an example for others in the textile industry to follow.

For more information on SanMar’s sustainability initiatives, visit sustainability.sanmar.com.


About the Author:

Joseph DeAcetis is a visionary in the world of fashion, renowned as the best wardrobe stylist and art director of his generation. His impressive accolades and unmatched expertise set him apart in the industry. Joseph covers the intersections of style, culture, art, and fashion, with a particular emphasis on the evolving status of menswear.

Throughout his illustrious career, Joseph has penned award-winning columns for top-tier publications such as Esquire, People Magazine, Robb Report, and Playboy. His profound insights and engaging narratives have made him a leading voice in fashion journalism.

Most recently, Joseph served as the creative fashion director for Forbes Media, where he excelled as both a critic and reporter. His extensive body of work highlights the importance of dressing for success and explores how technological advancements are reshaping the fashion industry. Joseph’s authoritative yet approachable voice continues to inspire and influence fashion enthusiasts worldwide.

Comments, questions, or feedback? message me at stylelujo.com


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