The Evolution of Skiwear: From Early Pioneers to Louis Vuitton’s 2025 Ski Collection
Most U.S. skiers are loyal to top-performing brands like Patagonia, Arc’teryx, and The North Face, which are known for their innovation and reliability on the slopes. While Pharrell Williams’ Louis Vuitton ski collection boasts impeccable design and craftsmanship, it faces the challenge of breaking into a market driven by technical performance. Pharrell’s influence in fashion is undeniable, but it remains to be seen if his name will carry enough weight in the skiwear segment. The collection may appeal more to luxury markets like St. Moritz, where style is equally important, but only time will tell if it can truly compete with industry leaders.
