How Y Chroma Aims To Boost The Menswear Category For Gen X
At present, the global economic outlook continues to be unsettled. As financial, geopolitical, and other challenges weigh heavily on consumer confidence, fashion brands in the US, Europe, and China face new challenges, requiring suppliers, brands, and retailers to support contingency planning in a unified fashion. Innovative brands challenging the old guard are changing price, sustainability, and customer experience tactics. Success for new disruptors and industry leaders will likely hinge on their ability to adapt to evolving consumer preferences while navigating uncharted territory.